Social Media Strategist

Are you a force for good? Does the opportunity to devote your talents to a cause much greater than yourself excite you? Are you a strategic storyteller who lives at the intersection of data, creativity, and mission-driven impact? The Arbor Day Foundation is a place where you can do work that matters, with people who care. As we say at the Foundation: life is short, love where you work.

As one of the world's largest conservation organizations, the Arbor Day Foundation inspires people to plant, nurture, and celebrate trees. We help others understand and use trees as a solution to global issues (like air quality, water quality, climate change, deforestation, poverty, and hunger) that are critical to survival.

Join the Arbor Day Foundation as a Social Media Strategist to join our Marketing & Communications Team to develop and optimize social media strategies that align with the Foundation’s goals and objectives to engage our organic social media channels.

This role is based in Lincoln, Nebraska. Team members in Lincoln work in-office on Monday, Tuesday, and Thursday, with optional remote work on Wednesday and Friday. This position reports to the Director, Communications & Public Relations.

Travel Requirements: This position can require travel up to 1-2 times a quarter for events that require on-site social media support. Must have the ability to travel domestically. Valid driver’s license and ability to operate a motor vehicle may be required.

What you’ll do:

Grow & Engage Our Digital Community

• Increase engagement and follower growth across priority platforms through well-defined strategies, compelling content, and continuous optimization.
• Build a platform-specific engagement strategy that boosts community interaction, shares, comments, and meaningful conversations.

Elevate Organizational & Executive Thought Leadership

• Create a strategic plan to position C-Suite leaders and key subject-matter experts as influential voices in sustainability and social impact.
• Deliver consistent thought leadership content that drives organic reach and follower growth.

Lead Content Planning & Production

• Own the content calendar - ensuring timely, relevant, and high-quality delivery across platforms.
• Partner with designers, writers, and marketers to ship creative assets that consistently outperform baseline metrics.

Activate Influencers & Creators

• Identify, outreach, and activate influencer partners aligned with our mission - driving brand awareness and campaign lift.
• Build a repeatable influencer engagement framework.

Deliver Insightful Reporting & Data-Driven Improvements

• Build monthly and quarterly reporting dashboards that clearly communicate wins, learnings, and actionable recommendations.
• Use insights to adjust strategy, improve engagement, and optimize content performance.

What you'll bring:

• Passion for the Foundation’s mission, nature, environmental stewardship, and people.
• Our ideal candidate has 3-5 years of experience in social media strategy, content creation, and platform management.
• Proven Experience developing and executing social media strategies that grow audiences, increase engagement, and strengthen brand recognition across platforms.
• Social Media Platform Expertise. You are proficient in using social media platforms (Facebook, X, LinkedIn, Instagram, TikTok) and scheduling/analytics tools (Hootsuite, Sprout, Meta Business Suite, or Google Analytics or similar)
• Collaborative spirit, able to work across creative, marketing, and program teams to deliver cohesive storytelling.
• Strong strategic and analytical skills, using social data and insights to guide decisions, optimize performance, and inform content strategy.
• An entrepreneurial, self-starter mindset - able to manage multiple projects in a fast-paced environment and motivated by building lasting impact.
• A content-first approach, ensuring every post, campaign, and interaction deepens audience connection to the mission.

What success looks like.

• Elevated Social Presence: Grew followers and engagement across priority platforms while maintaining a consistent tone, cadence, and style.
• Built Thought Leadership: Launched and maintained a C-Suite/SME strategy that increased reach, impressions, and follower growth.
• Delivered High-Performing Content: Managed a trusted content calendar and improved average post performance in engagement, reach, or conversions.
• Activated Influencers: Led influencer or creator campaigns that measurably boosted brand awareness and engagement.
• Created an Insights-Driven Culture: Produced dashboards used by leadership to inform decisions and made data-supported strategic pivots that improved quarterly performance.

Love Where You Work

• Our work changes the world. We find deep purpose in our daily work, we’re helping to shape the planet for future generations.
• We're in this together. A culture focused on a genuine interest in the wellbeing of others, collaboration, and the intrinsic shared purpose to do what's right.
• We care about your health. We offer competitive healthcare (health, dental, vision) coverage for you and your loved ones matched with a wellness incentives program.
• We invest in your future. Company paid short-term and long-term disability, paid parental leave, life insurance and 401k with company match are available.
• We know the little things matter. Lincoln team members receive a monthly parking stipend, a fully stocked kitchen, and access to a plethora of benefits at Arbor Day Farm.
• We care about your growth. We allocate 40+ hours annually for our team members to focus on learning and development.
• We want you to unplug when needed. We believe in taking your time off without guilt, including the week between Christmas and New Years that we close our Lincoln Campus to recharge.
• We'll round out the experience. We put our culture first, and we host events and experiences throughout the year to show that we care about you (and your family).