Wells Enterprises is looking for a strategic & action-oriented Senior Brand Manager to lead our Kinder Bueno brand. You will be responsible for the strategic leadership & day-to-day management of the Kinder Bueno business. This role requires a self-starter with entrepreneurial skills, effectively running the Kinder Bueno business in full – from long term strategy to shorter term results. A great candidate is someone who thrives in autonomy, commands a mix of creative instincts and analytical prowess, and can inspire a diverse cross functional team to work together to achieve complex goals.

Responsibilities Include:

Brand Vision & Strategy: Develop, collaborate, and implement brand strategies that grow Kinder Bueno’s presence in frozen desserts.
New Product Development: Partner with product managers, Innovation partners, R&D, and production experts to identify new products that solve consumer needs while aligning with brand positioning criteria.
Holistic General Management: Champion the bottom-line success of the brand, identifying opportunities for improvement and partnering with cross-functional partners to capitalize on their resolution.
Consumer Insights & Trends: Strategically conduct & analyze consumer research, market research, and syndicated data analysis to identify trends and inform go-forward plans.
Marketing Campaigns & Activation: Lead a non-traditional integrated agency team to plan & execute marketing campaigns that win the hearts and minds of consumers - including tactics such as digital, social, influencer, and traditional advertising – while ensuring brand consistency across all touchpoints.
Sales, Retail, and E-Com Partnership: Collaborate with demand partners to connect brand and marketing initiatives with the goals and objectives of our customer partners, driving growth for all.
Performance Tracking & Forecasting: Measure and analyze key performance indicators, leveraging findings to adjust strategies and monthly forecasts to meet annual business objectives.
Team Leadership: Lead & coach a team of (1) Senior Associate Brand Manager, developing their skills and capabilities while delivering business results you both can be proud of.
Bachelor’s degree required; MBA preferred.
5-7 years of relevant experience in brand management, marketing, or related CPG roles. Preferably in the food & beverage industry.
Strong understanding of brand building & delivering on consumer needs.
Proven ability to execute successful marketing campaigns and product launches.
Demonstrated analytical skills and experience in turning complex data sets into actionable insights.
Strong leadership & communication skills, as well as the ability to influence and inspire.
Interest or understanding of the health-conscious food industry, with a passion for developing food that consumers can feel good about.

The base pay range for this position is $128,501 to $179,902 annually. Actual compensation will be determined based on experience, qualifications, and other job-related factors permitted by law. This pay range represents the anticipated salary for this position at this time

Wells Enterprises is an EEO/AA employer M/F/Vet/Dis

Senior Brand Manager, Kinder Bueno

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