Influencer & Community Specialist

About Pressed Floral

Pressed Floral is a bespoke floral preservation company based in that preserves life's special moments through fine art. Serving clients nationwide, our goal is to create sentiments that will last forever.

About the role

The Influencer & Community Specialist will play a crucial role in enhancing Pressed Floral's brand visibility and reputation through driving brand awareness, building relationships, and managing collaborations with influencers, our community, and media outlets. This is a multifaceted role that requires a creative, strategic thinker with a passion for community-building, content creation, and data-driven results. Metrics are tied to, but are not limited to: Collaborative orders fulfilled, amount of creators and brands reached out to on a daily/weekly basis, UGC content and ShopMy success, and website Sessions. It is expected that this role will require approximately 30 hours per week. Starting pay range is $16.50-$18.50 depending on experience.

What you'll do

Influencer and Community Outreach

• Identify, engage, and develop relationships with relevant influencers in the industry to promote Pressed Floral’s products/services as well as secure collaborations and partnerships.
• Coordinate Influencer Marketing Campaigns to amplify brand awareness
• Work with the Head of Marketing to strategize on PR boxes for campaigns.
• Coordinate with our Marketing Team whitelisting ads when necessary for influencer posts to generate into advertising for Pressed Floral.
• Engage daily with our influencer and vendor communities across social media platforms by responding to stories and commenting on community members' posts, and fostering long-lasting relationships.
• Collaborate on contracts with influencers, community members, and individuals on the external team as needed to fulfill promised content
• Manage ShopMy Creators, messages, and ShopMy success.
• Strategize and plan events for our client community and influencer community.

Oversee Orders

• Track fulfillment and ensure the timely completion of marketing products, PR samples, and influencer frames.
• Collaborate with the Branding Team to ideate, design, and ensure seamless production of PR products.

Publications

• Act as a liaison between Pressed Floral and media outlets to facilitate interviews and features. Handle inbound media inquiries and proactively reach out to secure brand features and media coverage.
• Create and manage a “press release” for new drops or collaborations. Connect with local and national media.
• Connect with Publications on influencer wedding exclusives to grow our connections with influencers and publications
• Maintain relationships with publications and key decision-makers in the publications industry.
• Edit and proofread content to ensure accuracy, clarity, and adherence to style guidelines.
• Ensure that publications align with the company's brand messaging, values, and positioning.

Reporting and Analysis

• Track and analyze the performance of influencer and community engagement as well as media coverage.
• Update influencer spreadsheet with influencers we have worked with and want to continue a relationship with so we can have them all in one place. Monitor if they posted and what kind of post is it, how many times, etc.
• Provide regular reports on key metrics and insights to optimize strategies.

Qualifications

• Demonstrated success in developing and executing multi-channel marketing strategies that drive business growth.
• Strong brand management expertise with the ability to define and maintain a consistent brand voice and identity.
• Hands-on experience overseeing creative content, including social media, paid campaigns, photoshoots, and video shoots.
• Proficiency in paid media strategy and management across platforms such as Google, Meta, and TikTok, with a focus on ROI and CPA optimization.
• In-depth knowledge of social media and content strategy, with the ability to adapt to emerging trends and platforms.
• Experience planning and executing brand-related events, including vendor management, budgeting, and onsite coordination.
• Skilled in partnership development and influencer marketing, from outreach and negotiation to execution of collaborations.
• Proven track record leading successful product launch campaigns across digital and influencer channels.
• Strong analytical skills with the ability to interpret marketing data and translate insights into actionable strategies.