Social Media Manager and Content Creator

About LIT Method

LIT Method is a recovery-first wellness brand specializing in premium cold plunges and infrared saunas designed to elevate performance, reduce inflammation, and improve longevity. Built on our Low Impact Training philosophy, we empower people to train smarter, recover faster, and live better through tools that support both the mind and body.

As we continue to expand our product line and grow our global presence, we’re looking for a Social Media Manager who can amplify our mission and bring the LIT recovery lifestyle to life across all platforms.

Position Overview

The Social Media Manager will be responsible for building, shaping, and scaling LIT Method’s digital presence across all major social platforms. You’ll lead content strategy, creation, posting, community engagement, influencer initiatives, and analytics—all with a strong focus on educating and inspiring audiences around recovery, cold therapy, heat therapy, and longevity.

This is a hands-on, highly creative role for someone who understands wellness trends, loves storytelling, and can produce thumb-stopping content that drives awareness, engagement, and conversions.

Key ResponsibilitiesContent Strategy & Creation

• Develop, refine, and execute a social media strategy for Instagram, TikTok, YouTube, Facebook, Pinterest, and LinkedIn.
• Plan, produce, shoot, and edit high-quality photo and video content highlighting cold plunges, saunas, recovery routines, customer stories, and product features.
• Build and manage weekly/monthly content calendars.
• Craft compelling captions that balance education, inspiration, and brand voice.
• Stay ahead of emerging social trends and formats, especially within wellness and recovery categories.

Community Management

• Engage daily with followers, customers, creators, and potential clients across all platforms.
• Respond to comments, messages, and product inquiries in a timely, on-brand manner.
• Foster a supportive, knowledgeable community around recovery and the LIT lifestyle.

Growth, Analytics & Optimization

• Track and analyze KPIs—engagement, reach, follower growth, video performance, conversions, and traffic.
• Use insights to optimize future content and identify areas for growth.
• Present monthly reports with recommendations for improving performance.

Influencer & Ambassador Partnerships

• Identify, recruit, and manage relationships with influencers, wellness creators, athletes, trainers, and recovery experts.
• Coordinate product seeding, UGC collection, collaborations, and ambassador initiatives.
• Track creator performance and manage content rights for marketing use.

Campaign & Brand Support

• Support marketing initiatives for new product launches, seasonal promotions, partnerships, and long-term brand storytelling.
• Collaborate with internal design, customer experience, and paid media teams to ensure consistent messaging across all channels.

Qualifications

• 2–5 years of experience managing social media for a consumer brand (wellness, fitness, lifestyle, or DTC preferred).
• Proven ability to create visually compelling, high-performing short-form videos.
• Strong understanding of social platform algorithms, posting best practices, and trend cycles.
• Skilled at writing captions that educate, engage, and sell.
• Comfortable creating content both behind and in front of the camera.
• Highly organized with strong attention to detail and ability to manage multiple tasks simultaneously.
• Passion for wellness, recovery, cold therapy, heat therapy, and longevity is a major plus.

What We Offer

• Competitive salary + performance-based incentives
• Health benefits (if applicable)
• Access to LIT Method recovery products
• Opportunities for rapid growth within a fast-evolving wellness brand
• A creative, supportive, high-performance team culture

Benefits:

• Health insurance
• Paid time off

Pay: From $75,000.00 per year

Work Location: In person