Trade & Brand Marketing Manager

Fabrizia Spirits is a craft spirits company bringing the flavors of Southern Italy to America with our award-winning Limoncello, Pistachio, Blood Orange, and Crema di Almond liqueurs, plus ready-to-enjoy cocktails like the Fabrizia Italian Lemonade and Limoncello Spritz. We hand-craft all-natural products using ingredients sourced from Sicily with no artificial colors or flavors.

The Role

We’re seeking a Trade & Brand Marketing Manager to build and execute the programs that drive awareness and sales for Fabrizia both at store level and digitally. This is a hands-on, execution-focused role — ideal for a marketer who can both envision and bring to life marketing ideas. You’ll work directly with the owners and the sales team to plan and execute marketing programs that drive cases, grow displays, and build our brand across retail, on-premises, and digital channels.

What You’ll Do

● Retail & Trade Marketing

● Brand Graphics generation and working as needed with third party graphic designers.

● Develop and manage in-store marketing programs (displays, features, tastings, POS, promos, collaborations).

● Create and maintain trade marketing materials — shelf talkers, shippers, neckers, recipe cards, case cards, info sheets, and ensure execution is taking place by the Fabrizia Sales-team (5-person team) and distributor partners.

● Coordinate with distributors to support marketing campaign-related sell-ins and incentives.

● Track and report on promotions, displays, and results.

● Social Media Content Marketing

● Plan and manage social media (Instagram, Facebook, TikTok) with a focus on seasonal cocktails, retail programs, and brand storytelling.

● Capture and edit short-form content in stores, bars, and at events.

● Develop email campaigns and light influencer collaborations to drive traffic to retailers and our bakery/spirits sites.

● On-Premise Activation Concept (i.e, a Limoncello Spritz Kit for On Premise)

● Search and inquire on brand exposure at relevant lifestyle events

● Marketing Analytics & Reporting

● Monitor program performance: displays, velocity, social engagement, and distributor feedback.

● Deliver monthly summary reports and recommend optimizations.

Who You Are

• 3–5 years minimum of experience in CPG or beverage/spirits marketing (brand, trade, or field marketing).
• Hands-on content creator — can shoot Reels, edit in Canva or similar, and post confidently.
• Highly organized, proactive, and able to manage multiple programs at once.
• Familiar with Meta Ads, basic analytics, and Google Adwords.
• Passion for Italian products, craft beverages, and storytelling is a plus.

Compensation & Benefits

• Salary: 70,000 - 80,000 based on experience. Bonus based on established KPI's.
• Benefits: 3 weeks PTO + paid holidays | 401(k) match | 50% Health Insurance Premium, & Long-term disability coverage
• Travel: 5 % to key markets (FL, CA, and regional events) for specific lifestyle event activations and marketing opportunities.

Pay: $70,000.00 - $80,000.00 per year

Benefits:

• 401(k) matching
• Health insurance
• Paid time off

Education:

• Bachelor's (Required)

Experience:

• Marketing: 3 years (Required)

Ability to Commute:

• Salem, NH 03079 (Required)

Work Location: In person