Social Media Manager

Job Overview
We are seeking a dynamic and creative Social Media Manager to lead our digital presence across various platforms. The ideal candidate will develop and execute innovative social media strategies to enhance brand awareness, engage our target audience, and drive business growth. This role requires a blend of content creation, analytics, and community management skills to effectively manage our online reputation and marketing campaigns. Experience with digital marketing tools and a strong understanding of current social media trends are essential for success in this position.

Duties

• Develop, implement, and manage comprehensive social media marketing strategies aligned with company goals.
• Create engaging content including graphics, videos, and written posts using Adobe Creative Suite (Photoshop, Illustrator) and video editing tools.
• Manage social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and others using tools like Hootsuite and Buffer.
• Conduct social listening to monitor brand mentions, industry trends, and customer feedback to inform content strategies.
• Optimize content for SEO and incorporate keyword research to improve visibility on search engines.
• Run targeted Facebook Advertising campaigns to increase reach and engagement.
• Analyze web analytics and social media metrics using Google Analytics and web analytics tools to assess campaign performance.
• Manage online reputation through public relations activities and relationship management with followers and influencers.
• Coordinate with the marketing team to align social media efforts with broader branding initiatives and e-commerce strategies.
• Proofread all content for accuracy, branding consistency, and quality assurance before publishing.
• Stay updated on the latest social media trends, platform updates, and best practices in digital marketing.

Experience

• Proven experience in social media management or digital marketing roles.
• Strong skills in graphic design, photography, and video editing are highly desirable.
• Proficiency with Adobe Creative Suite (Photoshop, Illustrator), Adobe Creative Cloud applications, Google Analytics, Hootsuite, Buffer, and Facebook Advertising tools.
• Knowledge of SEO techniques, keyword research, web analytics, and social listening tools.
• Experience in content creation across multiple formats including text, images, video, and live streams.
• Familiarity with branding principles, public relations strategies, relationship management, and e-commerce platforms is a plus.
• Excellent proofreading skills with attention to detail in all published content. This role offers an exciting opportunity for a creative professional passionate about digital marketing to make a significant impact on our brand’s online presence while working in a collaborative environment focused on innovation and growth.

Job Types: Full-time, Part-time

Pay: $48,059.54 - $57,878.15 per year

Expected hours: No less than 40 per week

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Tuition reimbursement
• Vision insurance

Work Location: In person