Social Media Analyst
Full-time
Rocklin, CA, US
$60k - $95k
About the job
Social Media Analyst
Overview
We’re building something exciting at One Day Doors & Closets, and we’re looking for a Social Media Analyst to help us scale. This is a key role on our growing marketing team, driving performance campaigns with a heavy focus on Meta, with other social channels including but not limited to LinkedIn, TikTok and YouTube.
This role is not just about buying ads—it’s about strategic growth marketing: launching campaigns, optimizing creative and audiences, analyzing performance data, and scaling what works. You’ll have the opportunity to shape how we grow a national brand and help establish a completely new home improvement category.
Key Responsibilities
- Plan, launch, and manage paid social media campaigns across Meta, LinkedIn, TikTok, YouTube, and other platforms.
- Develop and test audience targeting strategies to maximize efficiency and ROI.
- Analyze campaign performance, create actionable insights, and adjust strategies in real time.
- Collaborate with the content team to test creative assets (video, stills, UGC, influencer content).
- Continuously refine ad copy, creative, placement, and audience segments to drive conversions.
- Report on KPIs, including cost-per-lead (CPL), return on ad spend (ROAS), and conversion rates.
- Stay current with platform updates, ad formats, and emerging social media trends.
Qualifications
- 1-3 years of experience building, strategizing, managing & scaling paid social campaigns.
- Proven track record of scaling ad budgets while maintaining or improving CPL/ROAS.
- Strong understanding of audience segmentation, A/B testing, and funnel optimization and reporting.
- Analytical mindset with experience in Ads Manager, Google Analytics, or similar tools.
- Creative thinker who can work cross-functionally with content and brand teams.
- Results-driven, detail-oriented, and energized by performance marketing.
Why Join Us?
At One Day Doors & Closets, we’re more than a marketing team—we’re category creators. We’ve pioneered interior door replacement as the #1 whole-home upgrade, and we’re on a mission to bring this story to every household across North America.
This is your chance to:
- Work with a fast-growing national brand that leads with innovation and marketing.
- Play a direct role in shaping and scaling campaigns that drive measurable impact.
- Join a culture that values creativity, strategy, and results.
If you’re excited by the idea of building and scaling a market from the ground up, we’d love to connect.
Job Type: Full-time
Pay: $60,000.00 - $95,000.00 per year
Benefits:
- 401(k)
- Health insurance
- Paid time off
Work Location: In person