Director of Marketing

With over 70 years of backyard cooking experience, Middleby Outdoor has three of the top brands in outdoor cooking (Char-Griller, Masterbuilt and Kamado Joe). We strive for excellence in designing and building the most innovative products in the industry and markets we serve. We create a work environment that is conducive to building long-term employees who are motivated and dedicated to manufacturing quality products while upholding the highest standards in business ethics. Our mission is to build great products and greater relationships with a vision to lead the way with integrity and intelligence.

SUMMARY

We are seeking a highly motivated and results-oriented Director of Marketing to join our growing team and lead the development and execution of a comprehensive brand marketing strategy across each of our brands (Kamado Joe, Masterbuilt and Char-Griller). In this pivotal role, you will oversee various aspects of marketing, including creative development, strategic partnerships, event marketing, and public relations. You will be responsible for crafting innovative and high-impact marketing campaigns that drive brand awareness, consumer engagement and revenue. Additionally, you will develop and nurture strategic partnerships, spearhead the planning and execution of high-profile events and manage our public relations efforts.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Lead development and stewardship of brand positioning, visual identity and messaging across all touchpoints.
• Oversee creation of high-impact campaigns, content and storytelling that differentiate our brands and drive consumer engagement and purchase.
• Build integrated marketing plans spanning digital, social, content, email, influencer, PR and retail marketing efforts
• Partner with Brand and Sales to develop compelling go-to-market plans for new product launches.
• Work with brand to translate technical features into simple, inspiring, consumer-friendly messaging that resonates across all channels.
• Own positioning, messaging, packaging input, launch content, and commercialization toolkits.
• Collaborate with internal teams and external agencies
• Develop annual and quarterly marketing strategies aligned with business goals, category priorities, and revenue targets.
• Utilize events as opportunities to strengthen brand connections and generate revenue.
• Identify and establish strategic partnerships that align with our brand values, enhance brand visibility and market reach.
• Leverage consumer insights, market data, and performance metrics to shape strategy and inform decision-making.
• Manage the marketing budget, ensuring efficient allocation across brand and performance investments.
• Routinely monitor campaign ROI, brand health, and consumer sentiment.
• Handle all public relations efforts in collaboration with agency partner.
• Work with company leaders to determine long and short-term goals and key metrics.
• Lead, mentor and coach a high-performing marketing team (4 direct reports)

QUALIFICATIONS

• Strong strategic thinker and tactical executor with the drive to roll-up your sleeves to get things done
• Experience managing in-house teams and agency relationships
• Proven track record for developing holistic brand-first marketing strategies
• Love of all things brand and high attention to detail
• Sense of ownership, ability to manage multiple projects while focused on key priorities
• Ability to translate data into actionable marketing plans
• Excellent verbal and written English language skills.
• Capability to work well under pressure and meet quick deadlines
• Must have good time management skills
• Ability to adapt well to change and thrive in a fast-paced environment
• Passion to change the outdoor cooking experience and contribute to the company vision
• Ability to travel as needed (20-30%)

EDUCATION / EXPERIENCE

• 10+ years of progressive responsibility in marketing, brand management or similar experience in a high-performance organization
• 4+ years of team management experience
• Bachelor’s degree in marketing, business, or related field required
• Consumer goods experience required (outdoor products, big ticket durable items or enthusiast products is a plus)
• Demonstrated experience bringing new products to market

WORK ENVIRONMENT

• Hybrid work in office environment in Chamblee, GA or Phenix City, AL office
• Knowledgeable of office administration principles, practices and techniques
• Dedicated to company and personal core values

BENEFITS

• Competitive salary and bonus structure
• Generous Paid Time Off + company paid holidays
• Health Savings Account with a company paid HSA contribution when enrolled in the traditional high deductible BCBS medical plan with HSA
• Dental and vision plans
• Legal and supplemental insurance available
• 401(k) Match
• Paid parental and major medical leave
• Company paid basic life, AD&D, short-term and long-term disability insurance
• Employee assistance program
• Employee discounts and rewards

ABOUT THE COMPANY

Learn more about our story and our products at www.chargriller.com, www.masterbuilt.com, and www.kamadojoe.com. Middleby Outdoor is a subsidiary of Middleby Corporation.

Middleby Corporation is a fast-growing and profitable global manufacturer of commercial foodservice, food processing and residential cooking equipment with approximately $4 billion in revenue headquartered in Elgin, IL. Sales of the company’s products are marketed under 100+ different brands. The company has 55+ manufacturing operations (including 20+ international) and 10 international distribution offices. Middleby has grown from approximately $100 million in revenues since 2001 and was named a Fortune Magazine’s Fastest Growing Company in 2014 and 2015. Forbes included Middleby in their list of the World's Best Employers for 2021.

Middleby Outdoor proudly supports diversity in the workplace and is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status.

Employment type: Fulltime, Monday - Friday