Social Media and Marketing Manager

Job Summary
We are seeking a dynamic and innovative Social Media and Marketing Manager to elevate our brand presence across digital platforms. This energetic leader will craft compelling content, develop strategic marketing campaigns, and foster meaningful relationships with our audience. By leveraging cutting-edge tools and analytics, you will drive engagement, increase brand awareness, and support our overall marketing objectives. If you thrive in a fast-paced environment and are passionate about digital storytelling, this is your opportunity to make a significant impact!

Duties

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to boost brand visibility and engagement.
• Create engaging multimedia content including graphics, videos, photography, and written posts that align with branding guidelines and resonate with target audiences.
• Manage social media management tools like Hootsuite or Buffer to schedule posts, monitor activity, and analyze performance metrics.
• Conduct social listening to gather insights on customer sentiment, industry trends, and competitor activities to inform marketing strategies.
• Optimize content for SEO by conducting keyword research and implementing best practices to improve organic reach on search engines and social platforms.
• Plan and manage paid advertising campaigns such as Facebook Ads to target specific demographics and maximize ROI.
• Utilize web analytics tools like Google Analytics to track campaign performance, website traffic, and conversion rates for continuous improvement.
• Collaborate with public relations teams to enhance brand reputation through strategic outreach and media engagement.
• Oversee branding initiatives ensuring consistency across all digital channels while supporting e-commerce efforts through targeted promotions.
• Edit videos using Adobe Creative Suite tools like Adobe Premiere Pro or Adobe After Effects for promotional content or product showcases.
• Maintain relationships with influencers, partners, and stakeholders to expand reach and foster community engagement.
• Proofread all content meticulously to ensure clarity, accuracy, and alignment with brand voice before publication.

Qualifications

• Proven experience in social media marketing, digital marketing or related roles with a strong portfolio of successful campaigns.
• Proficiency in graphic design software such as Adobe Photoshop and Adobe Illustrator for creating visual content.
• Familiarity with social media management platforms including Hootsuite or Buffer for scheduling and analytics tracking.
• Knowledge of SEO principles, keyword research techniques, web analytics (Google Analytics), and social listening tools.
• Ability to produce high-quality multimedia content including photography and video editing skills.
• Strong understanding of branding principles, relationship management, public relations strategies, and e-commerce platforms.
• Excellent proofreading skills with keen attention to detail in all written materials.
• Ability to analyze data insights from Google Analytics or similar tools to inform marketing decisions.
• Exceptional communication skills combined with a proactive approach to collaboration across teams. Join us as we harness the power of digital storytelling! Bring your creativity, strategic thinking, and passion for social media marketing to help us connect authentically with our community while driving measurable results!

Job Type: Part-time

Pay: $25.00 per hour

Expected hours: 10 per week

Benefits:

• Employee discount
• Flexible schedule

Work Location: Hybrid remote in West Roxbury, MA 02132