Social Media and Marketing Manager

Job Summary
We are seeking a dynamic and innovative Social Media and Marketing Manager to elevate our brand presence across digital platforms. In this role, you will craft compelling content, develop strategic marketing campaigns, and leverage analytics to drive engagement and growth. Your energetic approach will inspire audiences, foster meaningful relationships, and position our brand as a leader in the industry. This paid position offers an exciting opportunity to shape our online voice while working in a fast-paced, creative environment.

Responsibilities

• Develop and execute comprehensive social media strategies aligned with brand goals across platforms such as Facebook, Instagram, and TikTok.
• Create engaging content including graphics, videos, blog posts, and multimedia assets using Adobe Creative Suite tools like Photoshop and Illustrator.
• Manage social media calendars and schedule posts using applications like Hootsuite and Buffer to ensure consistent messaging.
• Monitor social listening tools to track brand sentiment, industry trends, and competitor activity; respond promptly to comments and messages to foster community engagement.
• Optimize content for SEO by conducting keyword research and implementing best practices to increase organic reach.
• Analyze web analytics and social media metrics with Google Analytics and web analytics tools to measure campaign performance and inform future strategies.
• Oversee paid advertising campaigns on Facebook Advertising and other platforms, ensuring targeted reach and ROI maximization.
• Collaborate with public relations teams to manage brand reputation, craft press releases, and coordinate outreach efforts.
• Maintain up-to-date knowledge of digital marketing trends, emerging platforms, and innovative content creation techniques to keep our brand at the forefront of social media marketing.

Skills

• Proficiency in Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite for graphic design and visual content creation.
• Strong understanding of social media management tools such as Hootsuite and Buffer for scheduling and analytics.
• Expertise in social listening tools to monitor brand mentions, industry conversations, and customer feedback.
• Experience with Facebook Advertising campaigns including audience targeting, ad creation, budgeting, and performance analysis.
• Knowledge of SEO principles combined with keyword research skills to enhance content visibility.
• Ability to produce high-quality video editing using relevant software; basic photography skills are a plus.
• Excellent proofreading skills for error-free content across all channels.
• Familiarity with web analytics platforms like Google Analytics for data-driven decision-making.
• Strong relationship management abilities to collaborate effectively with cross-functional teams, influencers, media outlets, and stakeholders.
• Understanding of branding principles within digital marketing strategies aimed at elevating brand identity in e-commerce environments. Join us as a Social Media and Marketing Manager if you're passionate about storytelling through digital channels! Bring your creative energy, analytical mindset, and strategic thinking to help us connect authentically with our audience while driving measurable results in a vibrant team environment!

Job Type: Part-time

Work Location: In person