Social Media Research & Insights Specialist

Position Purpose

The Social Media Research & Insights Specialist is the Industry & Learning department’s digital intelligence engine—tracking, analyzing, and translating fast-moving social media trends into actionable insights for real estate professionals. This role serves as the bridge between platform mastery and content creation, ensuring Keller Williams stays ahead of emerging algorithms, audience behaviors, and viral content models. By decoding what drives growth and engagement online, the Social Media Research & Insights Specialist fuels the creation of high-value educational materials, including one-pagers, playbooks, and agent training tools.

About Us

With more than 1,000 market center offices and 162,000 agents, Keller Williams is the world's largest real estate franchise by agent count. The franchise is No. 1 in units and sales volume in the U.S. Since 1983, the company has cultivated an agent-centric, technology-driven, and training-based culture, and has consistently won awards as Best Companies to Work for in Texas, Top Work-Life Balance Company, America's Best Employers for Diversity, Best Employers for Women, and America's Most Innovative Companies. If you want to be a part of an award-winning team that fosters innovation, focuses on people and service, and where you can make a difference, then Keller Williams is the place for you.

Keller Williams Recognition in 2024:

• Glassdoor "Best Places to Work 2024"
• 2024 Best Place for Working Parents
• Entrepreneur "2024 Franchise 500 Hall of Fame"
• Franchise Business Review "2024 Top Franchise for Women"
• Realtor Mag "2024 NAR 30 under 30"
• Franchise Business Review "Culture 100"

The Impact You'll Make

Decodes Platforms

• Masters and monitors the evolution of major social platforms and their algorithms, providing timely insights on what works and why
• Continuously researches and analyzes trends, algorithm updates, and best practices across platforms (Instagram, YouTube, Facebook, TikTok, LinkedIn, Threads, and emerging apps)
• Maintains a 'Social Media Tracker' documenting key findings, updates, and examples
• Benchmarks agent models, including but not limited to solo agents and teams

Drives Growth Through Intelligence

• Identifies the tactics, hacks, and content types that increase reach, subscribers, and engagement across platforms
• Monitors competitor and outside ecosystem influencers to benchmark engagement and innovation
• Identifies creators, brands, and campaigns achieving breakout engagement to extract applicable strategies
• Tracks content types, frequency, and tone that drives visibility, subscriber growth, and audience retention
• Tests and validates platform 'hacks,' posting patterns, and engagement triggers to determine real-world application for KW and its agents

Educates Internal Stakeholders

• Develops ongoing internal reports summarizing algorithm shifts and content insights
• Translates digital insights into clear, actionable learning tools for real estate professionals
• Advises the Industry & Learning and Marketing department teams on emerging opportunities for visibility and brand reach
• Collaborates with Content Leaders and Instructional Designers to translate research findings into educational materials such as one-pagers and playbooks
• Creates internal briefs and content outlines for workshops, masterminds, or digital learning products
• Partners with the Marketing department to ensure social insights inform company-wide digital strategy
• Participates in content planning sessions, providing data-driven input on audience trends and attention patterns
• Contributes research to our event materials, including Family Reunion, Mega Agent Camp, and Masterminds, related to social growth and marketing
• Converts research into real-life applications to test the effectiveness and accuracy of determined models

The Experience You'll Need

Minimum Requirements:

• Bachelor's degree. Four (4) years of relevant education and work experience may be substituted for degree
• Minimum of three (3) years of experience researching and analyzing trends, algorithm updates, and best practices across social media platforms (Instagram, YouTube, Facebook, TikTok, LinkedIn, Threads, and emerging apps)
• Minimum of three (3) years of experience testing and validating platform “hacks”, posting patterns, and engagement triggers to determine real world application
• Strong understanding of social media algorithms and backend tools, with proficiency using platform analytics and feature sets to drive engagement
• Proven ability to think creatively and develop outside-the-box solutions in a fast-paced, constantly evolving environment
• Polished and professional demeanor
• Well versed in social media developments, techniques, and trends

Preferred Requirements:

• Real estate knowledge and/or experience
• Experience successfully creating content and generating a following on social media

Knowledge, Skills, and Abilities:

Knowledge:

• Proficiency in Microsoft Office, including Excel, Word, and Outlook

Skills:

• Strong critical thinking and project planning skills
• Strong data analytical skills, with strong attention to detail and accuracy
• Strong verbal, written, interpersonal, listening, and presentation communication skills
• Strong project management, time management, and organizational skills
• Strong solution and service-oriented skills, with an emphasis on collaboration, problem solving, follow-through, and responsiveness
• Strong relationship building skills, with a proactive and service-oriented approach to working with team members

Abilities:

• Ability to demonstrate good judgement and effective problem-solving, with the ability to address complex issues and provide specialized solutions
• Ability to demonstrate a high degree of flexibility and adaptability
• Ability to work independently as well as in a team-oriented, collaborative environment
• Ability to demonstrate the highest level of integrity and ethics
• Ability to demonstrate a high degree of self-motivation, accountability, and work ethic
• Ability to provide strong customer service through all communication mediums

EEO Statement We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Physical Requirements The physical demands described here are representative of those that must be met by a team member to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities as defined by the Americans with Disabilities Act As Amended to perform the essential functions.

• Sitting
• Keyboarding
• Viewing computer monitor

Work Environment Work is performed in a business office environment. Ability to work extended hours, as required, in support of the company's business needs.