Social Media Manager and Content Creator

Pretty Lovely Beauty Bar

Part-time

Worcester, MA, US

About the job

Overview
We are seeking a dynamic and innovative Social Media Manager and Content Creator to elevate our brand presence across digital platforms. This energetic role combines strategic social media management with creative content development, empowering you to craft compelling narratives that resonate with diverse audiences. You will be at the forefront of our digital marketing efforts, driving engagement, enhancing brand awareness, and fostering meaningful relationships through vibrant multimedia campaigns. Join us to shape the voice of our brand and inspire our community through captivating storytelling and innovative social media strategies.

Responsibilities

  • Develop and execute comprehensive social media strategies aligned with brand goals, targeting platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
  • Create engaging, high-quality content including graphics, videos, photography, and written posts using tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
  • Manage daily social media activities using scheduling tools such as Hootsuite and Buffer to ensure consistent posting and timely responses.
  • Monitor social listening channels to gather insights on audience sentiment, trending topics, and competitor activity; leverage this data to refine content strategies.
  • Optimize content for search engines (SEO) by conducting keyword research and integrating relevant hashtags to maximize visibility.
  • Analyze web and social media analytics using Google Analytics and platform-specific insights to measure campaign performance and inform future initiatives.
  • Collaborate with public relations teams to align messaging, manage online reputation, and execute influencer outreach or partnership campaigns.
  • Oversee paid advertising campaigns on Facebook Ads Manager or similar platforms to boost reach and engagement effectively.
  • Maintain strong relationship management by engaging actively with followers, responding promptly to inquiries, and fostering a vibrant online community.
  • Ensure all content adheres to branding guidelines while maintaining high standards of proofreading and quality control before publication.

Experience

  • Proven experience in social media marketing or digital marketing roles with a focus on content creation and community management.
  • Strong graphic design skills with proficiency in Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite applications.
  • Hands-on experience managing social media management tools such as Hootsuite or Buffer for scheduling and analytics tracking.
  • Demonstrated ability in video editing and photography to produce visually appealing multimedia content.
  • Knowledge of SEO best practices, keyword research techniques, and web analytics tools like Google Analytics.
  • Familiarity with Facebook Advertising platform for creating targeted ad campaigns that drive results.
  • Excellent communication skills with an eye for detail in proofreading and editing content for clarity and impact.
  • Ability to stay current with evolving digital marketing trends, platform updates, and emerging social listening tools. Join us as a Social Media Manager and Content Creator—where your creativity fuels our brand’s growth! This paid position offers an exciting opportunity to lead innovative campaigns that captivate audiences worldwide while honing your skills across the latest digital marketing tools and techniques.

Job Type: Part-time

Pay: From $200.00 per month

Work Location: In person