Affiliate & Digital Communications Lead

Job Summary

The Affiliate & Digital Marketing Lead will oversee the daily execution of our affiliate program, manage email marketing campaigns, and support organic social media initiatives. This is a hybrid role combining communication, organization, digital marketing strategy, and relationship-building.

You will work closely with the marketing, content, and sales teams to help increase brand visibility, drive engagement, and support revenue growth.

Key Responsibilities

Affiliate Program (Primary Focus)

• Recruit, onboard, and support new affiliates, creators, and influencer partners.
• Serve as the main point of contact for all affiliate communications.
• Review and approve affiliate content before public release.
• Track affiliate performance, help attribute sales, and maintain reporting.
• Ensure affiliates follow posting/content requirements outlined in their agreements.
• Coordinate product shipments and internal requests for affiliates.

Email Marketing

• Plan and schedule email campaigns, newsletters, product announcements, and promotions.
• Build automation workflows for customer onboarding, product education, and re-engagement.
• Segment audiences and optimize deliverability, open rates, and click-through performance.
• Report on campaign performance and identify opportunities for improvement.

Social Media Support (Organic Content)

• Collaborate with content and video teams to plan and post organic social media content.
• Assist with monthly content calendars for platforms like Instagram, Facebook, TikTok, and YouTube.
• Write captions, engage with community comments, and support trend-based content ideas.
• Monitor social performance metrics and assist with monthly reporting.

Qualifications

Required

• Strong written and verbal communication skills.
• Highly organized with the ability to manage multiple projects at once.
• Familiarity with social media platforms and digital marketing concepts.
• Basic understanding of email marketing tools (Mailchimp, Klaviyo, HubSpot, etc.) or willingness to learn quickly.
• Comfortable working with creators, customers, and public-facing partners.

Preferred (Not Required)

• Experience with affiliate or influencer marketing programs.
• Experience managing social media accounts for a brand or business.
• Background in content creation or video production.
• Experience with Shopify or eCommerce analytics tools.
• Basic graphic design skills (Canva, Photoshop, etc.).

Job Type: Full-time

Pay: $55,000.00 - $62,000.00 per year

Benefits:

• Paid time off

Work Location: In person