Realry | Global CRM Marketer

Overview
About the Company

Realry.com is building the future of commerce media.

What is Realry?

Realry is an AI commerce engine making the online shopping experience simpler, more personalized and more rewarding for everyone in one connected ecosystem.

Our journey began as a fashion meta-search platform but we’re rapidly evolving into a Commerce Network that connects shoppers, brands, and retailers in smarter, more rewarding ways. By unifying AI-powered product discovery, price comparison, cashback rewards, and point redemption, we’re transforming how people shop online.

Our mission for Realry is simple: make shopping experience simpler, more personalized and more rewarding everyone.

TRG (The Real Group) is a fast-growing startup building and operating a commerce engine focused on the fashion and apparel category.

Our product, Realry, helps:

• Retailers and brands increase exposure across marketing channels, search platforms, and influencer networks.
• Shoppers discover the best deals by providing real-time price comparison, discount information, coupons, and cashback rewards.

Today, we generate over KRW 60 billion (approximately USD 45M) in annual transaction volume across North America and Europe, and we operate with a global team distributed across our offices in Seoul and London.

As AI reshapes commerce and the global retail landscape continues to evolve, we are expanding into fintech through our rewards ecosystem — and strengthening our data-driven marketing organization to accelerate this growth.

Responsibilities

• Own the global CRM framework by defining customer segments across multiple markets (North America, Europe, Asia) and operating an integrated customer data pipeline.
• Define, track, and report CRM KPIs including LTV, retention rate, reactivation, churn, engagement, and loyalty metrics.
• Plan and execute CRM campaigns throughout the customer lifecycle (activation, onboarding, retention, cross-sell/up-sell, win-back).
• Build and scale automated omnichannel communication flows across email, SMS, push notifications, web push, in-app messaging, and rewards triggers.
• Evaluate, implement, and operate CRM and marketing automation platforms while ensuring proper localization by market.
• Develop segmentation logic, lifecycle user journeys, and CRM experimentation frameworks including A/B testing and multivariate testing.
• Implement behavior-triggered and real-time CRM workflows leveraging customer actions and zero/first-party data.
• Analyze campaign performance (ROI, ROAS, ARPU, retention uplift, etc.) and drive insights and strategic improvements.
• Maintain CRM data integrity and ensure compliance with data governance and privacy regulations.
• Collaborate cross-functionally with Product, UX/UI, Engineering, Data Science, Partnerships, and International Ops teams to align CRM strategy with product roadmap and user experience.
• Lead localization of messaging, incentives, and reward structures based on regional customer behavior and cultural insights.
• Manage loyalty/points programs and continuously optimize reward mechanics.
• Leverage qualitative and quantitative signals — including NPS, user feedback, and social listening — to improve customer experience.
• Stay on top of latest CRM trends including AI-powered targeting, predictive retention modeling, and automation technologies, and guide internal adoption.
• Drive efficient resource planning across budget, platforms, and operational capacity to optimize CRM performance.

Qualifications

• 3+ years of experience in CRM, retention, or marketing automation roles.
• Proven experience operating in global markets (North America, Europe, Asia) or within a global consumer product/platform.
• Strong analytical skills with proficiency in Excel, SQL, GA4, Looker Studio, or similar analytical tools.
• Hands-on experience with CRM and automation tools such as Salesforce Marketing Cloud, Braze, Klaviyo, HubSpot, Iterable, or similar platforms.
• Strong English communication skills for cross-team collaboration.

Preferred Experience

• Degree in marketing, business, communications, statistics, or related field.
• Experience in fashion, e-commerce, marketplace, or D2C brands.
• Experience scaling CRM in a fast-growing startup or global organization.
• Strong problem-solving mindset and data-driven decision making.
• Comfortable working cross-functionally with diverse, international teams.

Benefits

• Performance-based bonus program
• Flexible PTO culture

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Job Type: Full-time

Pay: $60,000.00 - $120,000.00 per year

Language:

• English (Required)

Work Location: Hybrid remote in Middletown, Delaware 19709