PR Sr. Account Executive - Future Opportunity

Crowley Webb is looking for a PR sr. account executive to manage and assist with all public relations and social media activities.

Read on to see if you have what it takes to join a company named one of Buffalo Business First’ s Best Places to Work six years running and one of The Buffalo News ’ Top Workplaces four years in a row.

Responsibilities

• Draft and edit social media content calendars for Crowley Webb & Praxis and our clients
• Serve as support as the social media community manager, monitoring for and responding to comments and direct messages, providing counsel and oversight
• Be client-facing, communicating confidently with various clients and external contacts in a timely and professional manner and serving as a day-to-day contact
• Develop media relations materials including press releases, reports, media alerts/advisories, pitches, briefing documents, media lists, etc.
• Conduct media outreach and follow up with press inquiries
• Prepare regular media coverage and social media reports and share metrics with appropriate internal and external stakeholders
• Maintain and manage ongoing coverage trackers
• Organize, execute, and staff media/influencer and community events
• Write and collaborate on content for company blogs and external outlets
• Stay on top of public relations industry trends, and research new outlets, trends, and industry opportunities

QUALIFICATIONS

• Bachelor’s degree in a relevant field (e.g., communication, marketing, advertising)
• Four to seven years of work experience in a related field (e.g., PR, marketing, advertising)
• Deep interest in the public relations/social media industry, as well as current affairs, news media and social media trends
• Existing knowledge and experience on various social media platforms
• Experience using media monitoring software (e.g., Meltwater or Cision)
• Detail-oriented and able to work independently on projects once directed
• Ability to effectively manage timelines and deadlines, confidently negotiate, and bring new ideas to the table
• Understanding of (or willingness to learn about) data protection regulations (e.g., ISO 27001, GDPR) and commitment to confidentiality
• Demonstrated ability to learn, adapt to, and effectively utilize new AI-powered tools, platforms, and methodologies as they emerge
• Proficiency with computer software such as Microsoft Word, PowerPoint, Excel, and Google Drive

what we offer

• Competitive salary
• Comprehensive benefits package (health, dental, vision, 401k, etc.)
• Supportive and collaborative team environment
• Ongoing training and professional development opportunities

Salary range: $50,000 –$ 65,000 annually

Salary is always based on the unique set of skills, knowledge, and experience a candidate brings to the position. At Crowley Webb, we believe that a mix of different experiences, backgrounds, and opinions makes for a healthier work environment and ultimately, better work. For this reason, we actively seek to build a more diverse and inclusive employee base by participating in racial equity training as well as exercises organized by our active, employee-led DEI council. We do not discriminate due to age, race, color, religion, sex, sexual orientation, national origin, citizenship, disability, military leave or veteran status, genetic information, or any other status protected by applicable federal, state, or local law. We are an Equal Opportunity Employer.