Influencer Marketing Specialist

Job Overview
We are seeking a dynamic and results-driven Influencer Marketing Specialist to elevate our brand presence through innovative influencer collaborations and strategic digital campaigns. In this role, you will harness the power of social media platforms, content marketing, and multichannel marketing strategies to engage target audiences, boost brand awareness, and drive measurable growth. Your expertise in digital marketing tools and analytics will be essential in crafting compelling campaigns that resonate across diverse channels, including e-commerce, B2B markets, and print advertising. Join us to lead impactful influencer initiatives that propel our brand forward with energy and precision!

Duties

• Develop and execute comprehensive influencer marketing strategies aligned with overall marketing goals, focusing on multichannel approaches including social media, email marketing, and print advertising
• Identify, vet, and build strong relationships with influencers across various platforms such as Instagram, TikTok, YouTube, and emerging channels to maximize reach and engagement
• Collaborate with content creators to produce authentic, high-quality content that aligns with brand messaging and campaign objectives
• Manage influencer contracts, budgets, and performance metrics using marketing automation tools and analytics platforms like Google Analytics and Facebook Advertising Manager
• Coordinate cross-functional efforts with product management, sales teams, and creative departments to ensure cohesive campaign execution
• Conduct research on industry trends, competitor activities, and audience insights to inform strategic decisions
• Optimize campaigns through SEO techniques, performance marketing tactics, and A/B testing to improve ROI and audience targeting
• Monitor campaign performance using analytics tools; prepare detailed reports highlighting KPIs such as engagement rates, conversions, and sales impact

Requirements

• Proven experience in influencer marketing or social media marketing within a digital or e-commerce environment
• Strong understanding of multichannel marketing strategies including content marketing, B2B marketing, email marketing, and print advertising
• Proficiency in digital marketing tools such as Adobe Creative Suite (Photoshop, Illustrator), WordPress, Google Analytics, Google AdWords (AdWords), Facebook Advertising Manager and Marketing automation platforms
• Knowledge of SEO best practices and HTML fundamentals for content optimization
• Excellent copywriting skills with the ability to craft compelling messages tailored for diverse audiences
• Familiarity with advertising sales processes and product management principles to align influencer collaborations with sales objectives
• Ability to analyze data effectively using analytics platforms; interpret insights to refine campaigns for maximum impact
• Strong research skills to stay ahead of industry trends and identify emerging influencer opportunities
• Exceptional organizational skills for managing budgets, contracts, timelines and multiple campaigns simultaneously

Join us as an Influencer Marketing Specialist if you’re passionate about creating energetic campaigns that inspire audiences! Bring your expertise in digital marketing tools like Adobe Creative Suite, WordPress, Google Analytics—and your enthusiasm for performance-driven strategies—to help us amplify our brand story across every channel. This paid position offers a vibrant environment where your innovative ideas can truly make a difference!

Job Type: Part-time

Pay: $55,667.81 - $67,040.80 per year

Expected hours: No less than 30 per week

Work Location: In person