Social Media Manager and Content Creator

Job Summary
We are seeking a creative and strategic Social Media Manager and Content Creator to elevate our brand presence across digital platforms. The ideal candidate will develop engaging content, manage social media campaigns, and analyze performance metrics to drive growth and engagement. This role requires a strong understanding of digital marketing, branding, and content development, with the ability to adapt to evolving social media trends and tools.

Duties

• Develop and implement comprehensive social media strategies aligned with brand goals using platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create high-quality visual content including graphics, videos, and photography utilizing Adobe Creative Suite tools like Photoshop and Illustrator.
• Manage daily social media posting schedules using tools such as Hootsuite and Buffer, ensuring consistent brand messaging.
• Conduct keyword research and SEO optimization to enhance content visibility and engagement.
• Monitor social listening channels to gather insights on audience preferences and industry trends.
• Engage with followers through relationship management, responding to comments, messages, and reviews in a timely manner.
• Plan and execute paid advertising campaigns on Facebook Advertising and other platforms to increase reach and conversions.
• Analyze web analytics with Google Analytics and web analytics tools to assess campaign performance and inform future strategies.
• Collaborate with public relations teams to ensure cohesive branding across all channels.
• Proofread all content for accuracy, tone, and branding consistency before publishing.
• Stay updated on the latest digital marketing trends, social media management tools, and best practices in content creation.

Experience

• Proven experience in social media management, digital marketing, or related roles.
• Strong graphic design skills with proficiency in Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Experience with video editing software for creating engaging multimedia content.
• Familiarity with social listening tools like Hootsuite or Buffer for monitoring brand reputation.
• Knowledge of SEO best practices, keyword research, Google Analytics, and web analytics platforms.
• Experience managing paid advertising campaigns on Facebook Advertising or similar platforms.
• Excellent proofreading skills with attention to detail in content creation.
• Ability to develop creative content that aligns with branding strategies across multiple channels.
• Strong relationship management skills for engaging with online communities and influencers. This role offers an exciting opportunity for a motivated individual passionate about digital marketing and social media innovation to make a significant impact on our brand’s growth trajectory.

Job Type: Full-time

Pay: $45,000.00 - $55,000.00 per year

Work Location: In person