SUMMARY: This individual will be Honolulu Cookie Company’s storytelling expert – leading the charge in crafting our company stories, sharing our product news, and extending our brand personality through social media content and community engagement snapshots. The Social Media Specialist will showcase their creative skillset and dynamic and collaborative spirit while growing our brand and social media presence across local, national and global markets. The ideal candidate will be a self-proclaimed social fanatic – you do less doom scrolling and love to study trends that lead to a million ideas you can’t wait to execute. They will be a strategic creative that knows how to make visual short-form content that not just looks good but connects to our campaign goals and moves and engages our captured and earned audiences. They will serve as the primary lead for all social content, supporting integrated campaigns and managing vendor relationships to execute KPI-driven initiatives on-time and with consistent finesse.

DUTIES AND RESPONSIBILITIES:

Adheres to and exemplifies behaviors aligned with company core values:
Ho'ohana: We Work with Passion & Purpose
Pono: We Choose to Do What is Right
Laulima: We Work Together
Malama: We Care
Kuleana: We Take Ownership & Responsibility
Fosters a sense of teamwork and collaboration among team members by building an employee culture that is aligned with HCC Values and operating principles. Ensures all employees are treated consistently, fairly, ethically, and respectfully
Represents the company brand image and shares aloha to all customers, business partners, and co-workers at all levelsthroughout the company
Be at the forefront of sharing Honolulu Cookie Company’s story through social media, leading the company’s growing brand and social media presence via KPI-driven initiatives across local, national and international markets.
Own the scheduling and posting of all content through social media management platform, ensuring posts go live accurately and on schedule.
Fully manage the social content and community engagement strategy from conception to execution, showcasing strong project management and time management skills.
Monitor, triage and transcreate upcoming social trends for branded content while managing the company’s social media content calendar in partnership that supports both internal integrated campaigns and external ventures.
Concepts and produces on-trend and engaging social content (visual, video and written assets), unique to the algorithms of multiple platforms, to communicate strategic brand messaging and support tactical marketing objectives.
Collaborates and liaises with external brand partners and vendorsto conceptualize, strategize and execute a variety of initiatives that meet campaign goals and deadlines. Oversee vendors and agencies in their content creation, internal review processes and platform capabilities.
Identify and fully manage the coordination and fulfillment of key activation and follower engagement initiatives, including social media-driven community pop-up tactics and sweepstakes.
Coordinate with and manage the content production and execution of influencer partnerships. Work closely with the Marketing Managerto contract and negotiate ratesfor these influencer and content creator initiatives.
Coordinates social amplification opportunities alongside the Marketing Manager.
Attends external marketing events, ensuring thorough content coverage and effective timely content rollout across all social channels. Provides support as part of the Marketing Team to prepare for and/or execute marketing events as needed.
Adaptability and efficiency are your superpowers! Ability to rework content plans to meet high-trend conversations and turn around high impact content in a dynamic and fast-paced environment.
Generate key performance reports and present social marketing metrics to leadership and peers with thought-provoking insights to adjust social strategies and tactics accordingly. Provides optimization recommendations supported by marketing key metric analysis and user feedback to determine opportunities and make recommendations for improvement
Moderate user-generated content and manage the usage rights forsocial media assets.
Oversee social care program, showcasing a deep understanding of Honolulu Cookie Company’s brand voice and tone through the addressing of customer’s inquiries, complaints and compliments in a timely fashion. Lead the charge of being the external personality of the brand in a highly engaging channel.
Create and amend social media community policies, communicates those to the communities, as well as other stakeholders
Performs duties in compliance with brand standards as well as regulatory requirements
Assists with ad hoc projects and all other duties as assigned

SKILLS:

Exceptional creativity with an ability to create on-brand and on-trend visually appealing and authentic video, graphic, and written content
Extensive knowledge of social media trends and a strong ability to transcreate them into brand-related content that moves the needle.
Creative thinker and doer with a passion for storytelling and brand communication.
Ability to learn and accurately execute marketing content that aligns with the Honolulu Cookie Company brand and social media best practices
Experience managing the storytelling intricacies that touch Hawaii's local community as well as a global audience.
Organized, process and detail-oriented individual with the ability to think critically and problem solve
Strong project management skills, adept at overseeing multiple campaigns and initiatives simultaneously, while ensuring timely completion even under competing deadlines
Self-starter who showcases initiative to bring ideas to the table, collaborate and execute.
Well versed in social media analytics and reporting that extracts meaningful insights and KPI-driven decision making
Willing to work some nights and weekends to ensure content coverage at event activations and monitor social care needs.
Flexibility in an environment that is constantly evolving and able to work cross departmentally with a variety of stakeholders to achieve a common goal
Positive can-do attitude who is open to feedback and exhibits a growth mindset.
Experience with and ability to independently improve use-case situations via a social media enterprise tool, i.e. Sprout Social, Sprinklr, Khoros, Hootsuite, etc.
Strong knowledge of content and design tools with fluency in Adobe Suite.
Experience working with various other systems and platforms, i.e. Microsoft Office, Asana, Google Analytics, etc.
Based in Honolulu, HI with the ability to attend offsite shoots and events independently.

EDUCATION/EXPERIENCE:

BA/BS Degree, Marketing, Advertising, Communications or related field
4+ years of experience in social media marketing, content strategy and production, and/or brand storytelling are strongly preferred.
Exceptional written and visual storytelling skills, evidenced by former portfolio work.
Possesses creative and technical proficiency in operating cameras and production equipment to shoot photos and video footage with minimal direction
In-house consumer-packaged goods marketing experience a plus

PHYSICAL DEMANDS:

Able to sit or stand and walk throughout the scheduled work shift
Able to lift and/or move up to 25 lbs.

Job Type: Full-time

Pay: $65,000.00 per year

Benefits:

401(k)
Dental insurance
Employee discount
Health insurance
Life insurance
Paid time off
Referral program
Retirement plan
Vision insurance

Work Location: In person

Social Media Marketing Specialist

About the job