Field Marketing Manager (Orlando)

As a Field Marketing Manager , you will serve as the critical bridge between corporate marketing strategy and franchise-level execution across your assigned multi-state or regional territory. In a $1B+, highly franchised pizza system, your primary mission is to drive same-store sales growth, increase local store marketing effectiveness, and ensure brand standards are consistently activated at the restaurant level.

This is a high-impact, field-intensive role that blends strategic marketing leadership with hands-on franchise partnership. You will work directly with franchisees and their teams to translate national campaigns into hyper-local success while identifying and scaling grassroots opportunities that fuel profitable growth.

Key Responsibilities:

• Own local store marketing (LSM) performance and same-store sales growth across 80–150 franchised locations in your territory.
• Partner closely with franchise owners/operators to develop and execute annual Local Marketing Plans that align with national campaigns and hit budgeted sales targets.
• Train, coach, and hold franchisees accountable for mandatory marketing fund contributions, co-op participation, and execution of national promotions.
• Conduct regular in-store marketing audits to ensure POP compliance, digital asset usage, community engagement, and overall brand presentation.
• Identify and activate hyper-local marketing opportunities (school partnerships, youth sports sponsorships, chamber of commerce, influencer collaborations, etc.) that deliver measurable ROI.
• Manage territory-specific grand openings, re-openings, and remodel marketing launches end-to-end.
• Collaborate with the corporate digital, social, and creative teams to customize assets for local relevance (geo-targeted offers, store-specific social content, etc.).
• Lead quarterly Business Reviews with top franchisees, presenting marketing performance analytics and growth recommendations.
• Support new franchisee onboarding and ongoing marketing training programs.
• Work cross-functionally with Operations, Training, Supply Chain, and Real Estate teams to align marketing initiatives with operational capabilities.
• Monitor competitive activity in the territory and rapidly deploy counter-programming when needed.

What Success Looks Like:

• Consistent year-over-year same-store sales growth above company average in your territory
• 95%+ execution rate of national campaigns at the store level
• Measurable lift from local marketing initiatives (tracked via promo codes, digital attribution, etc.)
• Strong franchisee relationships evidenced by high satisfaction scores and voluntary marketing fund participation

Qualifications & Experience:

• 3--5+ years of field/local marketing experience, ideally within franchised QSR, fast-casual, or retail environments (pizza or Italian category a strong plus)
• Proven track record of driving same-store sales growth through local marketing execution in a multi-unit/franchise environment
• Deep expertise in grassroots/community marketing, grand openings, and third-party delivery promotions
• Strong financial acumen – comfortable building marketing budgets, reading P&Ls, and calculating ROI on local initiatives
• Exceptional relationship-building and influencing skills; able to partner with franchise owners who operate as independent business owners
• Willingness to travel 60–70%
• Proficiency with digital marketing tools (Google Business Profile, Meta Business Suite, basic Canva/design skills, reputation management platforms)
• Experience presenting to franchisee boards, advisory councils, or large operator groups is a plus
• Bachelor’s degree in Marketing, Business, or related field strongly preferred

I deal Candidate Traits:

• Self-starter with a “roll-up-your-sleeves” mentality – equally comfortable strategizing with the VP of Operations and hanging door hangers with a store team
• High energy and resilience – thrives in a fast-paced, franchise-driven environment
• Data-driven yet creative – can prove results while thinking outside the box for local relevance
• Politically savvy – knows how to drive compliance and performance through influence rather than direct authority

At Marco’s, we’re not just building great pizzas, we’re building great careers. Apply today to grow your future with a brand that values excellence in every role!

Marco’s Franchising, LLC and MP AR Resources, LLC are proud to be Equal Opportunity Employers. Applicants are selected without regard to race, ethnicity, creed, color, religion, sex (including pregnancy), age, national origin or ancestry, disability, genetic information, veteran/military status, sexual orientation, gender identity, or other protected characteristic under federal, state or local law. Marco’s Franchising, LLC and MP AR Resources, LLC will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990 and the Americans with Disabilities Act Amendments Act of 2008.