SOCIAL MEDIA MANAGER

Summary:

As the Social Media Manager, you will lead all enterprise-wide social media strategy, planning, and execution for Golden Entertainment properties. You will oversee a team that partners closely with property teams to deliver consistent brand voice, trend-driven content, and high-quality engagement across all platforms. In this role, you will collaborate with marketing leadership, property teams, and cross-functional departments to develop content plans that support and align with business goals, enhance guest engagement and strengthen brand presence.

Essential Functions and Responsibilities:

• Recruit, onboard, schedule, coach, evaluate, and manage department staff to support high performance, engagement, and alignment with company standards and service excellence
• Drive the execution of social media strategic and execution initiatives by translating organizational goals into actionable plans, ensuring team alignment, accountability, and timely delivery under the guidance of division leadership
• Establish and uphold service standards within assigned department(s), ensuring consistent delivery that meets or exceeds guest expectations and operational goals
• Develop property-specific content calendars in collaboration with marketing and executive teams
• Assign weekly content plans and priorities to Social Media Specialists
• Lead the charge on adopting new platforms or content opportunities (e.g., TikTok, emerging formats)
• Ensure consistent brand voice, messaging standards, and quality across all Golden Entertainment social channels
• Join or support on-property shoots when needed to ensure high-quality content capture
• Provide direction on storytelling, brand voice, trend adoption, and overall creative approach
• Collaborate with team on monthly reporting, analytics insights, social improvements and stay informed on trends and real-time opporutnities
• Develop and maintain a tiered influencer vetting system (follower thresholds, brand alignment, approval criteria, compensation guidelines)
• Review influencer proposals before presenting to property teams
• Oversee outreach, partnership strategy, and influencer coordination with support from specialists
• Translate data into actionable recommendations for content strategy, posting trends, and audience growth
• Work closely with casino and tavern property teams to stay on top of upcoming events, entertainment, F&B launches, promotions, and gaming initiatives
• Occasional travel to Laughlin properties and Pahrump as needed
• Communicate social strategy updates, platform changes, and best practices to internal stakeholders
• Ensure compliance with all applicable gaming laws and company internal controls, training, policies and procedures, including Title 31 and federal regulations, if they apply to the position
• Provide outstanding guest service in a timely manner to both guests and fellow team members that meets the company’s guest service culture standards
• Perform other duties as assigned

Qualifications

• 3–5 years of professional social media management experience, ideally within hospitality, entertainment, tourism, multi-location, or consumer-facing brands
• Proven track record of effective decision-making under pressure and in dynamic environments
• Strong interpersonal and communication skills to influence, coach, provide feedback, mentor and resolve conflict across all levels of the organization
• Ability to adapt leadership style to support changing business needs and team dynamics
• Strong understanding of analytics and insights across platform dashboards (Meta Suite, TikTok Analytics, YouTube Studio)
• Exceptional writing skills with the ability to maintain and adapt brand voice across multiple properties
• Comfortable appearing onsite at properties and working hands-on to capture real-time content
• Ability to interact with and present to high-level stakeholders, including executive leadership and cross-functional department heads
• Ability to work flexible hours—including evenings, weekends, and event-based schedules—to support entertainment, promotions, and content needs
• Deep familiarity with all major social media platforms, including Instagram, Facebook, X, TikTok, and YouTube—with the ability to adapt quickly to new and emerging channels
• Proficient in content creation and editing using tools such as, Adobe Premiere Rush or Adobe Premiere Pro, CapCut, Canva

Requirements

• At least 21 years of age
• High School Diploma or equivalent required
• Bachelor’s degree in Marketing, Communications, Journalism, Digital Media, or a related field preferred
• Ability to effectively communicate in English, both written and verbal
• Obtain and maintain all work cards as required by the company
• Verify right to work in the United States

Work Cards

• Valid Driver’s License
• 10 year DMV driving record

Physical Requirements

• Occasionally push/pull up to 35lbs.
• Occasionally and/or carry up to 35lbs. at floor, knee, waist, and chest levels
• Occasionally squat, kneel, reach, bend, twist
• Frequently sit and work at a desk or computer
• Frequently standing and walking
• Ability to communicate using in-person speech and telephone
• Ability to hear, understand, and distinguish speech and/or other sound in person
• Ability to distinguish between shades of color
• Ability to tools or equipment requiring a high degree of dexterity

Work Environment Potential Conditions

• Indoor
• Outdoor
• Smoky
• Noise
• Hot & Cold Temperatures
• Bright flashing lights
• Extreme Heights
• Exposure to dust, fumes and/or gases

Disclaimer

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified. Other duties, responsibilities, and activities may change or be assigned at any time with or without notice. Must be able to perform the essential functions of the position with or without reasonable accommodation.