Integrated Marketing Manager

Here’s what all the hype is about…

Premier Nutrition Company (PNC) is one of the fastest-growing companies in the proactive wellness space showing clear leadership in the category of protein shakes and powders. We make the brands Premier Protein and Dymatize, and are part of our publicly traded holding company, BellRing Brands (NYSE: BRBR).

We have a simple, yet powerful, formula for our success, which we’ve been nailing since our founding in 1997. We start with an organization powered by our company purpose—Changing Lives with Good Energy. Then our purpose-driven people are given the support and autonomy to develop and grow. Next, we are super-intentional about designing a culture where everyone feels like they truly connect and belong, which is one of our five company core values. Purpose-driven, connected employees deliver amazing business results. And winning companies with remarkable people and thriving cultures attract and retain top talent, so the cycle becomes self-reinforcing or what we call our regenerative culture.

We don’t mind sharing our formula, since we believe the world would be a better place if more workplaces treated adults like adults and gave them the platform to do the best work of their lives—alongside some truly amazing colleagues. Why don’t more companies do this? It takes deep-in-your-bones conviction to your people, products, and purpose to pull it off. It also takes resisting the urge to try to control people, and instead, trusting them to make the right decisions. The result of our vibrant culture speaks for itself: We were certified as a Great Place to Work™ for the 9th year-running in 2025. And we currently rank #8 on Fortune Magazine’s Best Workplaces in our category and were in the top 12 for each of the last 7 years.

We have a long list of ways we take care of our people, but here are some crowd-pleasers that our employees often say they love most: Year-round ½ day Fridays, in-office massages, free lunches & snacks, dogs in the office, culture of belonging celebrations, engaging in-office events like bring your kids to work day, 6% 401k match after 1 year, generous paid family leave regardless of gender, all positions bonus-eligible, company-wide volunteer days, company-matched charitable donations, no employee handbook, no dress code, coaching conversations instead of performance reviews, and walking meetings.

PNC seeks individuals who will flourish in this type of work environment and will add to our culture and help build this high-growth company for the next phase in our amazing journey. Does this sound like you? Then read on…

We believe in the power of mindset, and specifically what we call the Challenger Mindset. Do you take smart, bold risks, display relentless hunger, and see yourself as a builder? We’re looking for individuals who choose action over analysis paralysis—those who start before they feel completely ready, make calculated moves based on the best information available, and build momentum through decisive action rather than perfect planning. You should have an insatiable drive that keeps you agile and forward-thinking, always challenging assumptions, seeking new opportunities, and focusing on long-term impact over short-term wins. Above all, you’re a builder—someone who transforms the status quo, finds smarter, simpler, faster ways to get things done, and inspires others to do the same. #LI-HYBRID

The role you’re interested in…

This is an exciting integrated marketing opportunity to work on our category-leading protein brand – Premier Protein. You will play a lead role in developing our brand engagement strategy across paid, earned, and owned channels, driving brand growth, building brand love, and creating meaningful connections with our consumers. You will manage our annual Integrated Marketing plans, working with internal functions and topnotch agency partners. Your efforts will help to guide and shape our comms strategies, our creative, our brand’s relevance in culture, and our distinct position with proactive wellness. Along the way, you will be surrounded and supported by a team of strategic, cross-functional thinkers who share a passion for best-in-class campaigns and marketing programs.

The work environment…

So, what’s it like to work here? If you’re based in the greater Bay Area, you’ll walk into our Emeryville office each Tuesday morning and start the in-person portion of our hybrid work week at our weekly all-company meeting and find close to 200 of your colleagues, some sitting with their dogs, talking excitedly through the week ahead and watching a newer teammate tell their personal life and career journey followed by a quick update on any hot topics that might be relevant to the week ahead.

We are a dynamic, HYBRID workplace so every employee who lives within 100 miles of our offices is expected to come in Tuesday through Thursday. We are very intentional about connecting in person for things like innovation, impromptu collaboration, having respectful challenges to get to better decisions, leadership role-modeling, and culture building. Great work cultures are built on stories about what great looks like in practice, and great stories during virtual meetings just don’t happen. The expected pay scale for this role is $125k to $135k, which may vary based on relevant experience, qualifications, geographic area (if applicable), and internal equity for the role.

At the beginning of 2026, we will move into our massive modern 133,000 square foot headquarters in Emeryville, California, complete with spacious personal workspaces, gym with rock-climbing wall, a café, free onsite parking, tons of greenery, and many transportation options.

You’re excited about this opportunity because your time will be filled with…

Strategy and Planning (30% of your time)

• Play a lead role in annual IMC planning. Lead the IMC process with an eye towards outstanding creative, media strategy, cultural moments, and 360 activation.
• Manage the planning process including the planning calendar, key milestones, and key reviews. Ensure agency partners and internal activation teams are smartly integrated across strategy, creative, media, digital, PR and omni (retail).
• Ensure brand comms are engaging, on strategy, anchored in objectives, and extendable across touchpoints.
• Work closely with brand P&L owners to understand category dynamics, competitive landscape, consumer motivations, and brand positioning. Ensure campaign plans are anchored in brand objectives and consumer insights.
• Partner with Brand team leads on new product launch campaigns, ensuring creative briefs are comprehensive, campaigns are cohesive across channels, and internal and external teams are connected.
• Collaborate with internal digital, Ecom, and Omni leads and agency partners to build always-on programs across social, digital, and influencer. Ensure programs are smartly integrated with paid campaigns. Ensure post-ad experiences are engaging, intuitive, and high converting.
• Ensure internal functions are integrated and engaged in the planning process. Ensure clarity and alignment during key phases in order to build our strongest, most cohesive cross-channel plan.

Campaign Execution and Reporting (50% of your time)

• Manage the internal review and approval process for campaign assets. Collect and consolidate feedback. Run point on feedback communication with agency partners and internal team members.
• Act as the main point of contact for agency partners through campaign production, asset development and trafficking. Ensure partners are connected and working efficiently. Help to identify and smooth out any process bumps or gaps.
• Act as our internal lead on campaign performance reports and be a key contributor to overall campaign success across channels. Identify performance learnings and insights. Apply learnings and ensure continuous improvement and optimization. Share strategic learnings across brands.
• Regularly report campaign health to cross functional leads (IMC, Brand, Digital, Omni).
• Push our campaigns to be more than paid advertising. Guide and motivate teams to leverage the unique strengths of various consumer engagement channels. Identify strong performing channels and new opportunities to gain SOV.

IMC Thought Leadership (10% of your time)

• Contribute thought leadership and insights to the organization.
• Be a passionate advocate and steward of best-in-class and emerging integrated marketing approaches.
• Work with the department lead to help strengthen and evolve the IMC function and how it can best add value to our brands.

General and Daily (10% of your time)

• Attending broader marketing team and company meetings and presentations
• All hands, team, and cross-functional meetings
• Participating in company-wide activities and events
• Administrative activity (email, calendars, etc)

What are we looking for?

Education:

• Bachelor’s degree or equivalent work experience

Experience:

• 6+ years of experience in integrated marketing with strong proficiency across paid and owned channels.
• Strong understanding of brand strategy, comms strategy, and creative strategy
• Experience leading multi-channel, 360-degree brand campaigns
• CPG or adjacent experience preferred but not required
• Agency experience preferred but not required

Skills and mindset:

• Excellent leadership, listening, and communication skills
• Passionate and strong believer in the power of ideas to drive brand strength and growth
• Strong understanding of traditional and digital marketing trends, tools, and best practices
• Strategic mindset, able to balance brand building and performance marketing goals
• Experience planning and executing large integrated campaigns with digital at the center
• Able to gather feedback from various stakeholders, synthesize, and gain consensus where needed.
• Excellent multi-tasker and able to thrive amidst overlapping projects and deliverables
• Proficiency with project management tools, workflow tools, analytics/measurement tools, and presentation building.

So, if after reading through this long list you’re thinking—I’m not sure I meet 100% of these requirements, should I still apply? YES—if you embody a growth mindset, see challenges as opportunities to develop, and find innovative ways to get the real work that matters done, you sound like our kind of candidate!

The 5 capabilities or mindsets most relevant to this role:

• Be a builder—create for the future

• Embody a strategic mindset—make decisions through thoughtful analysis

• Play to win—refuse to settle for the status quo

• Bring people along—provide context and share openly and inclusively

• Inspire and influence—build trusting, win-win relationships; motivate peers and those whom you lead

You will thrive here if…

• You want to be an integral part of shaping an amazing work culture and being a culture-add
• You can be both clear and kind—empathetic yet hold people accountable
• You can hold the tension of being both warm and self-deprecating, and also highly credible as a professional
• You can do periods of focused, deep work on projects that drive the business forward
• You don’t have a big ego and give credit and praise freely

This may not be your ideal next career move if…

• You like a lot of structure, rules, and uniformity
• You like a “big company” impersonal, cog-in-the-machine vibe
• You’re uncomfortable with change
• Dealing with ambiguity or experimentation is not your jam
• You want to work in your own silo-of-excellence

Here’s the deal with our not-so-standard, um…standard interview process because we know you are the curious type, which is why you’re still reading this…

• Quick 30 min phone chat with a high energy member of our Talent Acquisition team to do a quick overview of your background and answer any burning questions you have
• Team interviews are kept to a minimum to foster a more efficient, candidate-friendly process (too many interviewers yields little value and drags out the process for you—and who wants that, right?):
  • A short series of in-person or video interviews in a 1:1 setting; these are usually with the hiring manager, one or two other team members, and a person from another team to get broader perspectives (note: we don’t do panel interviews because they don’t give interviewers a chance to ask you unique questions, and we assign interviewers different roles so we’re probing different capabilities)
• A case study or job task to simulate what you’d actually be doing in the role might be included (since your job is not actually to be interviewed for a living, why is that the thing companies rely on so much?) Yes, there will be a small panel for this one so you don’t have to do it more than once, and yes, they might ask you some kind yet probing questions at the end after the raucous applause stops.
• Once your interview concludes, the team will meet for an in-depth consultative process to ensure we are hiring the right person for the right job. Interviewers must come in with a strong yes or no vote beforehand to avoid groupthink with supporting reasons. The collective thoughts on your candidacy will be discussed in an environment of safety to challenge ideas respectfully, debate. and be open to all important qualifications of the candidates.
  • A trained, disinterested bias blocker will be present to help mitigate bias so the team can make a sound hiring decision. The moment of truth arrives when the hiring manager makes the big decision. If you nailed the interviews and the case study was brilliant, guess what? The offer is all yours! And the ball is in your court.
  • Will you accept? We sure hope so, because this place is the real deal, and don’t just believe us—just ask the 91% of our people who said this is a great place to work in our most recent employee survey.

We strive to create an equitable and inclusive environment to contribute to the success of our organization. Premier Nutrition provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, status as a covered veteran and any other category protected under applicable federal, state, provincial and local laws.