Social Media and Marketing Manager

Position Title: Social Media & Marketing Manager (MM)

Department: Branding / Marketing

Location: St Petersburg, FL (Hybrid/ In-Person Filming Required)

Reports to: CEO (Bennett Andrews)

Pay Structure: Salary, $35,000 - $52,000 annually

Banyan Residential Group is a fast-growing, vertically integrated real estate investment firm in St Petersburg, FL. We are seeking a full-time, highly organized and motivated Social Media & Marketing Manager who can own the content lifecycle capturing raw footage, to editing, publishing, and performance management.

This role requires a unique blend of videography, video editing, content creation, social media strategy, and community management. You will help build and scale both our corporate brand (Banyan Residential Group) and our co-founder’s personal brand (Bennett Andrews) across Instagram, Facebook, TikTok, YouTube, and LinkedIn.

We are looking for someone who thrives is a fast-paced environment, values accountability, has strong creative instincts, understands social trends, and loves turning compelling stories into content that drives reach, engagement, and conversions.

Ideal Candidate:

- Strong videographer comfortable filming people, properties/ projects, and dynamic environments

- Expert video editor in Adode Premier Pro, DaVinci Resolve, CapCut, and other editing tools

- Familiarity with Trello, Slack and Google Drive for scheduling, communication, and sharing footage

- Demonstrates past success on social media

- Understands social media trends, algorithms, and virality frameworks

- Creative storyteller with strong aesthetic instrincts

- Organization is a strength

- Energized by the task to make a brand go viral

- Quick learner and highly receptive to feedback and guidance

- Problem solver who takes initiative and proposes solutions first

- Interest with real estate investing, specifically house flipping and new home construction, and popular influencers in this space on social media

Essential Duties and Responsibilities:

Content Creation & Videography:

-Capture on-site footage, interviews, lifestyle content, and b-roll (2 days per week)

-Film weekly with CEO + shoot content at job sites, events, and properties

-Organize and manage raw footage, clips, and assets

Video Editing & Design:

-Edit short-form videos for IG, FB, TikTok, LinkedIn & YouTube Shorts

-Be prepared to take spontaneous raw footage from the Team or CEO and quickly edit

-Continuously refine content style based on performance and trends

Social Media Strategy & Execution:

-Create, schedule, and post ~14 pieces of content per week

-Build consistent formats/ series with repeatable templates

-Work in conjunction with Ai Agents to research and model top-performing industry content

-Drive follower growth, engagement, and conversions

-Monitor channel performance

-Respond to comments/ messages across platforms

Marketing Operations:

-Develop weekly email newsletters for:
-Sellers

-Buyers

-Capital Partners

-Maintain a 2-week content calendar

-Build and manage basic marketing funnels

-Track daily KPI’s and provide reporting to leadership

Performance Goals (First 12 Months):

-Grow IG Followers to 25k

-Keep Content Calendar fully booked with approved posts 2-weeks ahead

Schedule- Full Time Position

-In Person Filming required ~2 days per week (Pinellas County)
-Flexibility to work early hours or evenings when needed, and occasionally weekends for filming, events, or time-sensitive projects

Compensation

-401k Eligible after 1 year of employment

-Base Salary: $35,000 to $52,000/yr

About Us:

Banyan Residential Group is a real estate company with multiple areas of focus, each specializing in different niches of the industry:

• Rentals – Long-term rental acquisition & in-house management in Pinellas County.
• Value-Add Renovations – Acquiring and renovating properties for resale (fix-and-flip).
• Off-Market Transactions – Sourcing and wholesaling investment opportunities.
• Private Lending – Hard money loans for real estate investors.
• Brokerage – Representing buyers and sellers in on-market transactions across the Greater Tampa Bay area.
• Residential Development – Ground-up single-family construction.

Our integrated approach allows us to maximize opportunities across all divisions of our firm.

CORE VALUES:

• Out-Work
• Out Work is Commitment, Consistency, and the Will to Win. We are unapologetically hard working. That means going beyond the call of duty when necessary to reach goals and deadlines. We are working to become the BEST in the real estate space, so we only have room for the BEST players on our Team.
• Integrity
• We want a team with a winning mindset, but not a “win at any cost” mindset. Our moral compass sets us apart from competitors who are willing to trade their ethics for short term victories.
• Growth Mindset
• We believe that Personal Growth is our greatest purpose in life, and that collaboration between others who share this principle allows us to achieve incredible results. We believe in being held accountable, learning new things, and striving to promote excellence.
• Solution Seeker
• We encourage a collaborative environment. However, we need all players on our team to explore solutions to problems before they present them to their reporting managers.

Job Type: Full-time

Pay: $35,000.00 - $52,000.00 per year

Benefits:

• 401(k)

Application Question(s):

• Do you own your own camera equipment?
• Are you currently employed or do you have recent experience as a social media account manager?

License/Certification:

• Driver's License (Required)

Location:

• Saint Petersburg, FL 33701 (Preferred)

Work Location: Hybrid remote in Saint Petersburg, FL 33701