Creative Growth Manager

About Plant People

Plant People was born when two friends chose the healing potential of functional mushrooms, adaptogens, and herbs over pharmaceuticals on their recoveries back to health after experiencing traumatic spinal surgeries and learning how to walk again. What started as a personal path to recovery became a mission to restore nature’s nurture.

We make doctor-formulated, non-GMO plant and mushroom supplements designed to help people sleep deeper, focus better, feel calmer, and live well. We’re B Corp and Climate Neutral certified, and you can find us in Whole Foods, Erewhon, REI, JetBlue, Sprouts, and other forward-thinking partners across the country. We are one of the fastest growing supplement brands on the market and we’re looking for teammates to join us on this adventure.

Who We Are

• We’re hands-on and all-in – Everyone here builds. We take ownership, move fast, and stay scrappy. Whether it’s launching a new SKU or jumping in on a last-minute shoot, we show up ready to solve, not sit back.
• We lead with story, backed by data – We’re obsessed with how things look, feel, and resonate—but we also love performance metrics, A/B tests, and sharp pivots. Creative and analytical thinking live side by side here.
• We care deeply – About wellness. About the planet. About our customers. We’re here because we believe there’s a better way to help people feel good, and we want to build it together.
• We give a damn – About the details, the deadlines, the tone of a subject line, the flavor of a gummy. We sweat the small stuff because that’s what earns trust and builds brand love.
• We communicate clearly – We believe feedback is fuel. We speak with intention, listen with curiosity, and work collaboratively—even when we disagree.
• We stay curious – We pay attention to what’s happening in culture, in science, in our community. We’re always learning—and never afraid to change our minds.

The Role

We’re looking for a Creative Growth Manager to lead Plant People’s content strategy and storytelling across social, paid, and retail channels. This role is perfect for someone who’s equal parts strategist and creative director—someone who understands how to build a brand through powerful, scroll-stopping content and how to turn that content into real growth. You’ll own the top-of-funnel creative engine, manage a network of UGC creators and videographers, and bring our mission to life across platforms. If you live at the intersection of story, culture, and performance—and want to build something meaningful in the wellness space—we’d love to meet you.

• Own and drive the top-of-funnel content strategy across paid, organic social, influencer, and retail channels
• Concept, brief, and oversee production of social-first, high-performing content (UGC, paid ads, short-form video, storytelling series, etc.)
• Hire and manage videographers, editors, UGC creators, and other content partners
• Partner with Growth Marketing to analyze creative performance, run A/B tests, and continuously iterate on winning formats
• Collaborate cross-functionally with Brand, Ops, and Sales to bring new products, seasonal campaigns, and retail launches to life
• Ensure brand storytelling is consistent but fresh across platforms (TikTok, Meta, email, YouTube, in-store, etc.)
• Stay plugged into culture, social trends, and the competitive landscape—what’s breaking through, what’s next, and what’s overdone

Qualifications

• 2+ years of experience in content strategy, creative marketing, social media, or a related role (CPG or wellness brand experience a plus)
• Proven ability to concept, produce, and scale content that drives growth—especially across TikTok, Meta, and IG
• Experience managing creative freelancers (videographers, editors, creators, etc.) and giving effective feedback
• Strong grasp of performance metrics (CTR, ROAS, CAC, LTV) and how creative contributes to them
• A portfolio or track record of work that blends brand storytelling with performance outcomes
• Excellent project management skills—can juggle multiple content tracks, timelines, and stakeholders with calm urgency
• Passion for wellness, plant-based living, and building something mission-driven

What You'll Get

We prioritize the well-being of our team. As a growing company, we strive to offer meaningful perks and benefits, including:

• Opportunity to help shape a fast-growing company at a pivotal stage

• 401(k) Program

• Wellness Reimbursement Program (Gym, groceries, meditation, etc.)

• Additional vacation days and sabbatical opportunities for long-term employees

• Competitive vacation/PTO policy

• Competitive compensation package

• Company-subsidized healthcare plans (medical, dental, and vision)

• Quarterly companywide mental health days off

• Team-building events, dinners, offsites, and social gatherings.

• A thoughtful, motivated, fun-loving team that values balance and excellence