Director, Influencer and Affiliate Marketing

Position Purpose:

The Media Director will lead and elevate The Home Depot’s Influencer and Affiliate Centers of Excellence, guiding the strategy, operations, and innovation that drive these fast-growing channels. This role provides strategic direction, hands-on leadership, and cross-functional partnership to ensure best-in-class execution across Influencer collaborations, Creator programs, Affiliate partnerships, and performance-driven content. In addition to stewarding these core channels, the Media Director will collaborate with teams across the broader media ecosystem—including digital, paid social, organic social, media partnerships, and sports/sponsorship marketing—to ensure cohesive, omni-channel integration and measurable business impact.

Key Responsibilities:

• 40% Team Leadership - Ensures channel teams focus areas and activities are consistent with and support the company's overarching goals and objectives; Selects, develops, and motivates assigned staff; Influence people both inside and outside (e.g., agencies) of the media department to drive quality execution of the media plan while maintaining strong working relationships
• 10% Budget Management - Helps oversee and manage our scaled budgets across agencies, campaigns, and partners
• 25% Cross-Functional Partnership - Builds strong internal and external relationships to drive influence from the channels lens and help deliver on our marketing and business objectives; Ensures team thinking, opportunities and partnerships are cutting edge and keeps The Home Depot on the forefront of activation, implementation, and measurement best practices
• 25% Strategic Direction - Creates an industry-leading media team supporting Enterprise marketing and media efforts as well as The Home Depots' Retail Media offering; Responsible for the long-term thinking and strategic direction of the channels teams; This includes thinking outside of the current day-to-day environment to create a vision of what the future looks like in the marketing and media world

Direct Manager/Direct Reports:

• This Position typically reports to Sr Director Channels
• This Position has 6 Direct Reports

Travel Requirements:

• Typically requires overnight travel 5% to 20% of the time.

Physical Requirements:

• Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Working Conditions:

• Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Minimum Qualifications:

• Must be eighteen years of age or older.
• Must be legally permitted to work in the United States.

Preferred Qualifications:

• Extensive experience leading large teams and managing and/or activating relevant channels that fall within oversight; excellent understanding of the media ecosystem and its innerworkings is required.
• Ability to quickly process information and data to make recommendations and provide team guidance
• Leads scaled media team and is effective at managing and leading people
• Identifies team strengths and weaknesses and provides coaching and training so that team can deliver what's needed to excel
• Identifies, develops, instills trust with and motivates assigned team members
• Acts nimbly, quickly and is comfortable with change in the modern marketing world
• Confident communicator with strong public speaking & presentation skills
• Skilled negotiator

Minimum Education:

• The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Preferred Education:

• No additional education

Minimum Years of Work Experience:

• 8

Competencies:

• Courage
• Decision Quality
• Builds Effective Teams
• Ensures Accountability
• Instills Trust
• Plans and Aligns
• Communicates Effectively
• Customer Focus
• Develops Talent
• Drives Results