Social Media & PR Coordinator (TikTok)

SOCIAL MEDIA & PR COORDINATOR (TIK TOK) REPORTS TO: SOCIAL MEDIA & PR DIRECTOR

STATUS: NON-EXEMPT

Summary Boot Barn is where community comes first. We thrive on togetherness, collaboration, and belonging. We build each other up, listen intently, and implement out-of-the-box ideas. We celebrate new innovations, congratulate one another’s achievements, and most importantly support each other.

At Boot Barn, we work together to make a positive impact on the world around us, and by working collectively with encouragement, we consider ourselves “Partners.” With the values of the West guiding us, Boot Barn celebrates heritage, welcomes all, and values each unique Partner within our Boot Barn community.

Our vision is to offer everyone a piece of the American spirit - one handshake at a time.

The Social Media & PR Coordinator is responsible for working closely with the Social Media/PR and Marketing teams to provide digital support for Boot Barn Inc. and exclusive brands via social media. The ideal candidate will understand social media platforms, marketing strategy and possess excellent written and verbal communication skills, and will support and collaborate with key Marketing leaders and team members.

Essential Duties And Responsibilities

• TikTok Community Management - Monitor and engage with comments, direct messages, and audience interactions on TikTok, partnering closely with the Customer Service team to ensure timely and brand-aligned responses. Maintain the TikTok-focused communications inbox.
• TikTok LIVE Hosting - Host frequent TikTok LIVE events to engage audiences in real time, highlight products, drive conversions, and build a consistent on-platform presence.
• TikTok Live Backend — providing support to internal teams in product pull processes and other backend operations
• Event Livestream Support - Act as an on-camera host during pop-up events, capturing live TikTok content, interacting with guests, and driving on-site engagement through TikTok features.
• Influencer Program Expansion (TikTok-first) - Support growth of the TikTok influencer network by identifying creators, pitching collaborations, managing contracts and payments, coordinating PR shipments, organizing content assets, and assisting in contests/sweepstakes execution.
• TikTok Strategy Execution - Implement TikTok-specific content strategies for the Boot Barn family of brands, ensuring alignment with brand voice, trends, and platform best practices.
• TikTok Content Creation and Editing - Create or assist in developing and editing TikTok content, including product features, trend-based videos, and community-driven formats.
• TikTok Performance Reporting - Prepare regular TikTok analytics reports, highlighting content performance, growth insights, and opportunities for optimization across all brand accounts.
• Trend Research & Campaign Development - Research emerging TikTok trends, sounds, formats, and competitor activity. Assist in developing TikTok-driven PR/social campaigns to support brand initiatives, product launches, traffic, and overall visibility.
• Administrative Support - Provide general administrative support to the Social Media, PR, and Marketing teams, with a focus on TikTok execution needs.
• Sample & Shipment Coordination - Support the social media team with handling samples and shipping merchandise for TikTok content and influencer collaborations.
• Trend Monitoring - Stay fully up-to-date on TikTok trends, features, updates, and best practices.
• Pinterest & Secondary Social Tasks - Maintain Pinterest boards and support campaign launches as needed; provide support on secondary social channels when required.
• Professionalism & Standards - Demonstrate high-quality work, consistent attendance, and a polished on-camera presence; maintain professionalism in all communication and team interactions.
• Compliance - Adhere to all company policies as well as local, state, and federal regulations.
• Demonstrates high level of quality work, attendance and appearance.
• Demonstrates high degree of professionalism in communication, attitude and teamwork with customers, peers and management.
• Adhere to all local, federal and state laws in addition to Company policies, procedures, and practices.
• Performs any other duties that may be assigned by management.