Marketing Product Specialist

The Marketing Product Specialist will be the central hub for managing Bonnie Plant’s portfolio of
products, leading cross-functional teams to launch new projects with excellence. This role will combine
project management rigor with marketing savvy, strategic thinking, and leadership of key marketing
programs and strategy to ensure every product shines in the marketplace.

Primary Responsibilities:
Own the end-to-end process for managing product portfolio items, from approval to market
launch
Collaborate with R&D, supply chain, sales, marketing, and operations teams to ensure seamless
execution
Develop and execute go-to-market strategies for new products, ensuring alignment with brand
and business goals
Lead analytics and insights for key projects utilizing survey tools and internal resources
Create and manage project timelines, deliverables, and cross-functional communications
Oversee the creation of marketing assets and launch materials (digital, print, in-store, etc.)
Track and report on launch performance, using insights to optimize future launches
Ensure all launches are consumer-first, innovative, and differentiated in the market
Required Skills and Abilities:
Exceptional project management skills: organized, detail-oriented, and deadline-driven
Strong marketing acumen: understands how to position products and drive demand
Strategic mindset: sees the big picture, connects dots between teams and initiatives, and drives
marketing strategy
Cross-functional collaboration: able to build relationships and influence across teams
Excellent communication: clear, concise, and able to manage multiple stakeholders
Creativity and innovation: brings fresh ideas to launch strategies, influencer programs, and
media support
Analytical skills: comfortable with data, insights, and performance measurement
Experience with influencer and media programs is a plus
Positive attitude and proactive approach to problem-solving
Curiosity and willingness to learn: stays up to date with industry trends
Education and Experience:
Minimum of 2 years of experience in marketing, project management, or related fields
Bachelor’s degree in Marketing, Communications, Business, or a related discipline
What makes this role unique from others:
Lead with influence and innovation, shaping how our products come to life in the market
End-to-end ownership of product portfolio management, product launches, and strategic
marketing programs
Continuous growth and development opportunities

Experience
Required
2 year(s): Marketing, project management, or related fields
Education
Required
Bachelors or better

Equal Opportunity Employer
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