Digital Marketing Director (K-BOB Korean Street Food)

Marketing Manager – K-BOB Korean Street Food (Orlando, FL)
Full-Time | $55,000–$60,000 + Bonuses

About K-BOB

K-BOB is one of Orlando’s most exciting and fast-growing restaurant brands. We brought Korean street food to the city with high energy, bold flavors, and a fun doodle-themed aesthetic — and our videos have reached millions across social media.

Now, we’re looking for a Marketing Manager who can turn that momentum into real customers walking through the door.

This is NOT a “make pretty content for likes” job.
This is a revenue-driving, fast-moving, hands-on marketing role.

The Mission

Your #1 job:
Get people through the door to eat our food.

Views are not the goal.
Followers are not the goal.
Viral content is not the goal.

If your campaigns bring real customers into the building, you win.

What You’ll Do

You will own all marketing strategy and execution for K-BOB, including:

• Plan and post content on TikTok & Instagram
• Build weekly campaigns that increase foot traffic & sales
• Create content that converts into actual customers
• Coordinate influencer collaborations
• Work with local hotels, concierges, and businesses to bring new guests
• Create and send weekly emails and SMS promotions
• Track marketing ROI and prepare weekly reports
• Capture and repurpose content from influencers, customers, and staff
• Support launches of new menu items, promotions, and themes
• Maintain the fun, doodle-style K-BOB brand across all content
• Execute all marketing activities within a defined monthly budget
• Make strategic decisions that maximize ROI while staying under budget

This is a hands-on, creative, high-output role.

We’re Looking for Someone Who:

• Has 2–4 years of experience in marketing
• Understands short-form video and storytelling
• Is organized, consistent, and deadline-driven
• Can track and improve ROI
• Thrives in a fast-moving environment
• Is comfortable filming, editing, posting, and planning daily content
• Has experience working within budget limits and cost controls
• Can deliver high-quality results using low-cost, high-impact strategies
• Wants to grow with a rapidly scaling brand

Success Looks Like:

• More customers coming in specifically because of your marketing
• Weekly growth in door count, reviews, and in-store traffic
• 40–60 new Google reviews per week
• Strong performance of TikTok and Instagram posts
• Positive ROI from campaigns — done within the monthly budget

Compensation & Bonuses

Salary: $55,000–$60,000 + Bonuses

Please Don’t Apply If:

• You only want to “make content for views”
• You do not care about budgets or ROI
• You need constant direction or supervision
• You prefer slow corporate environments

Application Questions:

• Provide a link to your portfolio or examples of content you’ve created.
• What is the most successful campaign you’ve ever run?
• How do you measure whether your marketing is successful?
• Are you comfortable filming, editing, and posting content daily?
• Describe a time you worked within a strict budget.
• Are you located in Orlando or willing to relocate?

Ready to Grow With Us?

Apply today and tell us why you’d be a “Hell Yes” hire for K-BOB.

We’re not just building a restaurant — we’re building a brand the whole city will talk about.

Pay: $55,000.00 - $60,000.00 per year

Work Location: In person