Junior Marketing Coordinator — Luxury Nail Salon (Midtown Manhattan) (not a social-media-only role)

About us

We’re a premium Russian-style manicure & pedicure salon in Midtown Manhattan. We’re looking for a smart, organized Junior Marketing Coordinator to fully own and execute our marketing communications across digital + in-salon touchpoints—keeping everything polished, consistent, and “luxury-level.”

Responsibilities

A) In-salon marketing & client communications (core ownership)

You will fully own the execution of all in-salon marketing communications and materials, including:

• Ensure all client-facing communications inside the salon are always up-to-date, premium-looking, and consistent with our brand.
• Create and maintain printed materials: service menus, price lists, promotions, seasonal offers, membership/loyalty info, gift card info, aftercare cards, referral cards, “new services” announcements, signage, front desk scripts/FAQs, etc.
• Own all handoffs and takeaways: what we give clients (cards, inserts, aftercare, referral, gift materials), and how it looks and reads.
• Maintain in-salon visual presentation standards: displays, countertop materials, waiting area messaging, product/service highlights, and overall “what the client sees” experience.
• Coordinate packaging / POS / giveaways: packaging inserts, gift bags, stickers, cards, small branded items.
• Work with the owner/team to keep the salon’s service presentation clear: what we offer, how it’s explained, what makes it premium, and how clients discover add-ons/upgrades while in the salon.
• Manage vendor printing orders and timelines: preparing files, specs, revisions, reprints, inventory of materials.

B) Brand consistency

• Maintain brand consistency across all visual and communication touchpoints (digital + in-salon).
• Keep a simple brand system: fonts/colors/templates, “approved” wording for services, promos, and tone of voice.

C) Content shoots & creative coordination

• Plan and coordinate content shoots with photographers/videographers/designers.
• Manage deliverables: shot lists, deadlines, file organization, basic edits using templates.

D) Digital presence

• Manage and oversee external social media contractors (content creator/SMM).
• Manage and update digital channels: Instagram, TikTok, Google Business Profile, Yelp.
• Keep profiles accurate, aligned with current offers, and optimized for conversion (clear CTA, links, service highlights).

E) Promotions, seasonal campaigns, and offers

• Create and manage promotions, seasonal campaigns, and special offers.
• Ensure offers are consistent everywhere: in-salon signage, front desk materials, online profiles, and any take-home inserts.

F) Loyalty, memberships, and gift cards

• Support loyalty programs, memberships, and gift card sales through clear materials and ongoing communication (digital + in-salon).
• Maintain up-to-date membership/loyalty messaging and in-salon presentation.

G) Paid ads & reporting (structured support)

• Assist with paid ads (Meta Ads / Google Ads): basic setup support, creative swaps, tracking, and reporting.

(Advanced optimization can be guided by the owner or a contractor; you won’t be left alone without structure.)

• Analyze competitors, market trends, and client behavior; prepare monthly performance reports (simple dashboard-style).

H) Guest experience support

• Support high-end guest experience through marketing communications and a feedback loop.
• Help monitor in-salon client satisfaction signals (what clients ask, what confuses them, what converts them) and translate it into better on-site materials.

Requirements (Junior-friendly)

• Early-career marketer (recent grads welcome). Internship/projects/coursework accepted.
• Strong organization and ability to manage many small deliverables with deadlines.
• Basic/intermediate Canva skills (Figma/Photoshop a plus).
• Good taste and understanding of premium/luxury aesthetics.
• Comfortable coordinating with contractors (photo/video/print).
• Analytical mindset: can track inquiries, bookings, and basic campaign metrics.
• Ownership, reliability, ability to execute independently.

KPIs

• Growth of inquiries and bookings (tracked weekly).
• In-salon conversion support: materials always current + promo execution on time (no “old prices” / “stale signage”).
• Engagement & follower growth trend (supporting KPI).
• Ad tracking & reporting quality (CPL/CPA basics; optimization supported).
• Performance of loyalty/membership/gift card pushes (communication executed consistently).

This position is NOT

• Not a “social media influencer/content creator” role.
• Not cold-calling or telemarketing.
• Not a senior “marketing director/manager” role.

Pay: $50,000.00 - $53,000.00 per year

Language:

• Russian (Preferred)

Work Location: In person