Marketing & Social Media Specialist

What you get to do:

• Enthusiastically represent the parks through all owned social media channels.
• Partner with the Marketing Team to develop, compile, produce, edit, and oversee social media, and its content, to drive awareness, engagement, and revenue for the parks.
• With Marketing Team, plan, manage and execute social media calendar based on park content and larger brand initiatives.
• Partnering to conceptualize, produce, edit, and present content for distribution on owned platforms.
• Community management on social media channels and regular collaboration with guest services.
• Work with a variety of agencies and internal resources to develop creative assets for use in paid media, digital channels and in park. This includes leading and organizing large and small content shoots.
• Manage and execute influencer program with the goal of achieving reach and strong UGC assets.
• Follow through and assist with creative direction and development of content brand imagery (photo, video, graphic) to support key messages and use of traditional media, social media, and online platforms
• Manage and organize the internal asset library.
• Assist to manage, organize, and maintain all inventory of camera and production equipment.
• Responsible for online brand monitoring
• Strong understanding of social reporting
• Partner with PR/Communications to drive integrated storytelling

What it takes to succeed

• 2+ years of social media and content creation experience required
• Experience in content development for a growing social audience.
• Experience with Google analytics and other measurement tools.
• Intermediate Photoshop and video-editing software (iMovie, Final Cut Pro, etc.) experience required.
• Microsoft Office program
• Photo and video skills
• Strong organizational skills
• Read, write, and speak English
• Read, analyze, and interpret general business documents and periodicals

What else is important:

• Must be able to lift 20 pounds and push/pull up to 50 pounds
• Strong entrepreneurial spirit and proven ability to drive business development and outcomes using various digital marketing vehicles.
• Ability to manage and prioritize diverse and complex projects while meeting stringent deadlines and seizing emerging opportunities.
• Deep knowledge of the latest social media, media, entertainment, and interactive trends and have a proven ability to assess and report consumer trends.
• Editorial mindset that understands the content audiences consume and how to create content that is consistent with the park/Company’s brand voice, style, and tone.
• Excellent communication skills (written and oral) with an ability to adapt communication style to a number of different audiences.
• Ability to work with various departments and within varying organizational structures to achieve park and Company goals.
• Enthusiastic, confident change-agent, performer and team player with the ability and passion to work in a demanding and fast paced environment.
• Ability to analyze and present content and social performance.