Marketing Specialist

Marketing Specialist

Since its establishment, TAWA Services, Inc. has been committed to providing exceptional service and support to the diverse Asian American communities. Leveraging our extensive network and global resources, we ensure timely and efficient delivery of quality goods across the United States. Our dedication to excellence and community underscores the vital role of service in enhancing everyday life. TAWA Services, Inc. invites you to be a part of our mission and team! Summary: We are seeking a detail-oriented, creative, and bilingual (English/Mandarin Chinese) Marketing Specialist to join our Marketing & PR team. This role supports brand marketing, social media, PR, and content production across U.S. and Chinese digital platforms. The ideal candidate has strong Mandarin copywriting skills, understands Chinese social ecosystems, and is comfortable being both behind and in front of the camera. **Responsibilities:*Copywriting & Content Creation: Write marketing copy in Mandarin Chinese across multiple platforms.

• Develop content for RedNote, WeChat, TikTok, Instagram, Facebook, and other social platforms.
• Create, edit, and publish content tailored for Chinese social media audiences.
• Produce copywriting + layout design for WeChat articles, promotions, and announcements.
• Serve as liaison with third-party agencies and partners supplying RedNote content.
• Assist with website banner copy and asset creation.
• Support merchandising content and product storytelling.

Social Media & Community Management:* Assist with managing and schedule weekly/monthly content calendars across RedNote, TikTok, IG, FB, and WeChat.

• Monitor, respond, and provide online social media customer service.
• Conduct analysis and reporting on performance metrics, trends, and insights.

Influencer & PR Marketing:* Coordinate influencer partnerships on Instagram and RedNote.

• Manage PR Box program and local press outreach.
• Support brand marketing initiatives and campaigns.

Project & Event Support:* Work closely with sponsors and partners to execute joint marketing projects.

• Assist with on-site marketing events, activations, and store activities.
• Participate in merchandising, product launches, and key seasonal campaigns.

Camera Readiness:* Must be comfortable appearing in front of the camera for TikTok, IG Reels, and other content formats.

Perform other duties as assigned by management. Qualifications:* Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.

• 1+ year of experience in marketing, digital marketing, social media management, or copywriting—preferably within the retail, food, or CPG industries.
• Fluent in Mandarin Chinese and English (written and verbal); experience with multicultural or multilingual marketing campaigns is highly preferred.
• Strong understanding of Chinese social media platforms, including WeChat, Little Red Book (Xiaohongshu), and related digital ecosystems.
• Experience with AI-powered marketing tools is a plus.
• Proficiency in Microsoft Office Suite; familiarity with Google Analytics, CRM platforms, content management systems, and other marketing tools is a plus.
• Strong copywriting skills and excellent written and verbal communication abilities.
• Basic design and layout skills for WeChat posts, promotional materials, and other digital content.
• Ability to analyze performance data, generate actionable insights, and compile reports.
• Comfortable working cross-functionally with vendors, influencers, and internal teams.
• Strong organizational and time-management skills with the ability to manage multiple projects in a fast-paced environment.
• Creative, detail-oriented, proactive, and adaptable, with a positive attitude and a passion for serving multicultural communities.
• Willingness to participate in video content and appear on camera.
• Authorized to work in the United States without sponsorship.

Physical Requirements:* Prolonged periods sitting at a desk and working on a computer

• This job may require standing or walking for extended periods of time, lifting up to 50 pounds, and performing repetitive motions.

Working Conditions:* This job may be performed in an environment that may have exposure to heat, noise, and other environmental factors.

Position Details:* Employment Type: Full Time

• Location: 6338 Regio Ave, Buena Park, CA 90620
• Travel: 15% ~25%
• Available to work on weekends and holidays as necessary.

Benefits:* Medical, Dental, Vision, and Life Insurance.

• 401 (k) Retirement Saving Plan with 4% Company Match.
• Long-Term Services Award.
• Employee Discount.
• Paid Time Off.

Compensation: The pay range for this job starts at $20 - $25 per hour. This is a general guideline only and not a guarantee of compensation or salary. Additional factors considered in extending an offer include (but are not limited to) the responsibilities of the job, your education, skills, qualifications, experience, and location. Beware of Job Scams: We prioritize applicant safety at TAWA Services, Inc. Please exercise caution during your job search. Be wary of unsolicited offers, requests for personal information or upfront payments, poorly written job descriptions, unrealistic promises, and unprofessional communication. Research employers, verify job postings, and trust your instincts. Report any suspicious activity. For helpful guidance on identifying job scams, visit this link provided by the Indeed website: https://www.indeed.com/career\-advice/finding\-a\-job/job\-scams Disclaimer: Our goal is to be a recognized leader in the industry while providing a great workplace for employees. Please note the job descriptions are intended to describe the general nature and level of work being performed by people assigned to the position. They do not cover all the details of skills, duties, or responsibilities required for the positions. Thus, they are not to be construed as an exhaustive list of all skills, duties, and responsibilities required for personnel. All personnel may be required to perform duties outside of their normal responsibilities as instructed by management. Skills, duties and responsibilities may change at any time with or without notice. We are an E.E.O. employer.