Creative Marketing Specialist - Bilingual in English and Mandarin
Full-time
Walnut, CA, US
About the job
Overview
As a key member of our Marketing Team, you will be responsible for developing and executing creative marketing campaigns, managing and maintaining our official social media accounts, driving online and offline traffic, and supporting local business development. Your work will help strengthen our brand presence and attract more customers to our dine-in and takeout locations.
Key Responsibilities:
- Develop, plan, and execute creative marketing activities, seasonal promotions, and local community engagement events to boost foot traffic and delivery sales.
- Manage and maintain the company’s official social media accounts (e.g., WeChat, Instagram, Facebook, TikTok), including regular content creation, posting, and audience engagement.
- Monitor, analyze, and report on social media performance metrics, and adjust strategies to improve reach and conversion.
- Assist with photo/video shooting and editing for food, stores, staff, and events, ensuring content aligns with brand guidelines.
- Research market trends and monitor competitor activities to generate fresh promotional ideas.
- Support collaborations with local communities, influencers, media, and potential partners to expand customer reach.
- Perform other marketing-related tasks as assigned by the Marketing Manager or company leadership.
Requirements:
- Associate’s degree or higher in Marketing, Communications, Media, Design, or a related field preferred.
- Minimum 1 year of experience in marketing, social media management, or promotional activities — preferably in the restaurant or hospitality industry.
- Creative mindset with fresh ideas and familiarity with major social media platforms (Instagram, Facebook, WeChat, TikTok, etc.).
- Basic photo/video editing skills using tools like Canva, CapCut, or Adobe Creative Suite are a plus.
- Strong sense of design and visual storytelling.
- Excellent written and verbal communication skills in both English and Mandarin Chinese.
- Proactive, team-oriented, detail-minded, and able to manage multiple tasks in a fast-paced environment.
- Bilingual in English and Mandarin
If you are passionate about marketing and eager to make an impact within a growing organization, we encourage you to apply for this exciting opportunity as a Marketing Specialist.
Job Type: Full-time
Pay: From $23.00 per hour
Expected hours: 40 per week
Benefits:
- Employee discount
- Paid time off
Work Location: In person