Social Media and Sales Manager

Position Overview

The Social Media & Sales Manager is responsible for driving brand visibility, engagement, and revenue for the resort through strategic social media management and proactive sales support initiatives. This role blends creativity with business development—crafting compelling digital content while nurturing relationships that convert into transient and group bookings, events, and long-term partnerships.

Key Responsibilities

Social Media Management

• Develop, implement, and maintain a comprehensive social media strategy across platforms (Facebook, Instagram, TikTok, LinkedIn, X, Pinterest, etc.).
• Create high-quality content including photos, videos, reels, stories, and written copy that reflects the resort’s branding and guest experience.
• Plan and manage a social media content ad calendar aligned with marketing campaigns, seasonal promotions, and resort events.
• Monitor social channels for engagement, respond to comments/messages, and maintain a positive brand voice.
• Track social media KPIs and provide regular performance reports.
• Collaborate with photographers, videographers, and influencers to enhance the resort’s online presence.
• Manage paid social campaigns to increase reach, drive website traffic, and promote special offers.

Sales & Business Development

• Identify and pursue new revenue opportunities including ski group bookings, corporate retreats, weddings, and special events.
• Build and maintain relationships with travel agents, event planners, corporate clients, and local partners.
• Help conduct property tours, presentations, and sales events to promote resort offerings.
• Help develop rate packages, brochures, and promotional materials.
• Assist in creating seasonal promotions, upsell strategies, and partnership campaigns.
• Achieve monthly and quarterly revenue targets.

Brand & Marketing Support

• Collaborate with the marketing team on digital ads, email campaigns, website updates, and promotional materials.
• Ensure brand consistency across all guest-facing channels.
• Monitor competitor activity and market trends to inform strategy.
• Support onsite events, activations, and content capture opportunities.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Hospitality, or related field.
• 2–4 years of experience in social media management, sales, or marketing (hospitality or resort experience preferred).
• Strong understanding of social media analytics, algorithms, and content trends.
• Excellent photography, videography, and editing skills (preferred but not required).
• Proven track record of meeting goals or generating leads.
• Exceptional communication, presentation, and relationship-building skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Creative, proactive, and highly motivated with strong attention to detail.

Working Conditions

• Full-time position with occasional weekends, evenings, and holidays as required for events or content shoots.
• Onsite presence required to capture content and meet with clients.

Benefits

• Competitive salary + sales incentives/bonuses.
• Resort discounts and perks.
• Professional development opportunities.
• Health, dental, vision, and other benefits (customizable).

Work Location: In person