Digital Marketing Specialist

We are hiring a full-time Digital Marketing Specialist to join the Marketing & Communications Department at Second Harvest Food Bank of Middle Tennessee.

Who we are: For nearly 50 years, Second Harvest Food Bank of Middle Tennessee has dedicated itself to nourishing and empowering their neighbors so they can thrive. As a 501(c)(3) nonprofit, Second Harvest implements sustainable solutions to food insecurity through a strategically selected network of more than 600 partners across 46 counties in Middle and West Tennessee. Our partners include food pantries, congregate meal sites, shelters, childcare facilities, senior centers, group homes, and youth enrichment programs. For more information about Second Harvest Food Bank of Middle Tennessee, its mission, and programs, please visit secondharvestmidtn.org. What you’ll do: Summary: The Digital Marketing Specialist is a cross-functional role working seamlessly with the marketing and communications team to support all marketing-related efforts to engage our community and new prospects through social media platforms, email communications, website, blog, and various marketing materials. The Digital Marketing Specialist primarily focuses on creating compelling and engaging content for social media to drive storytelling, awareness, and action. This position reports to the Senior Marketing Strategist and is integrated into the efforts of the External Affairs Department. This position supports and fosters our deep commitment to diversity and inclusion, which is the foundation for creating a culture of belonging for all personnel. Key Responsibilities: SOCIAL MEDIA AND CONTENT DEVELOPMENT

• Coordinate day-to-day social media activities, including content creation, scheduling, community engagement, and performance tracking.

• Works with marketing and communications team to brainstorm concepts, write copy, edit content, and copy and proofread Second Harvest communications materials, including social media, web content, emails, ads, talking points, marketing collateral and more. Proofreading includes checking facts, spelling, grammar, and ensuring content is correct and up to date.

• Create and edit graphics in Canva to support all internal and external marketing efforts across channels such as Workvivo, social media, email, and web.

• Create compelling, mission-driven content that boosts audience engagement across platforms, emphasizing storytelling that highlights the impact of Second Harvest’s work.

• Produce and edit short-form videos (e.g., Reels, TikToks) that capture authentic moments, share neighbor and volunteer stories, and drive action.

• Develop creative and interactive posts (polls, stories, behind-the-scenes features) to increase reach, engagement, and follower growth.

• Conduct local influencer outreach and collaborate with influencers to develop authentic, mission-driven content and increases Second Harvest’s reach and visibility across digital platforms.

• Monitor social media comments and messages, responding or escalating as appropriate.

• Stay current on social media trends and platform updates, providing recommendations to increase engagement and reach.

CAMPAIGN AND DIGITAL SUPPORT

• Assist in executing digital marketing campaigns to support fundraising, volunteerism, and awareness goals.
• Draft and proofread copy for emails, web pages, blog posts, and other marketing materials.
• Support website updates and maintenance, ensuring content accuracy, accessibility, and visual consistency.
• Collaborate with the Senior Marketing Strategist to develop and maintain content calendars for digital and social platforms.
• Collect, organize, and maintain digital assets, including photos, videos, and graphics.

STORY COLLECTION

• Assist Manager, Media & Communications as needed to collect stories, photos, and videos of clients.
• Assist Manager, Media & Communications as needed to record, transcribe, and write client stories for direct mail, blog, email, and digital.
• Catalog and organize stories in Basecamp.

PROJECT COORDINATION AND GENERAL MARKETING SUPPORT

• Monitors marketing request form and works with internal departments to manage and coordinate internal creative services requests for collateral, social media recognition, and other deliverables from concept to production.
• Utilizes Basecamp, a project management tool to maintain tight schedules and high standards of quality for all marketing-related projects.
• Supports internal communication initiatives, including content for Workvivo and internal displays.
• Provides other administrative support to the marketing and communications team and fill in for other Marketing staff as needed.
• Take photos and video as needed for website and social media.
• Other duties as assigned.

When & Where:* Monday – Friday, 8:00am – 4:30pm.

Occasional duties may be necessary, as well as responding to issues, outside of normal working hours (e.g., disaster response, community events, etc.). Occasional evenings and/or weekends may be required for meetings or special events.

• Essential business/ first responder: In instances of a federal, state or locally declared emergency, Second Harvest is typically considered an essential business service and emergency responder. All employees may be required to perform regular or emergent duties on-site. Employee safety is balanced with business and community necessity. Some positions are more likely to be required on-site than others.

Is this you? Education: Bachelor’s Degree in Marketing, Advertising, Communications, Digital Media, or similar field required. Experience: 2+ years of experience in social media marketing Skills & Capabilities:

• Proactive go-getter with a genuine enthusiasm for telling Second Harvest’s story and sharing its impact through creative, mission-driven content.
• Creative storyteller with a sharp eye for engaging visuals and narratives that connect emotionally and inspire action.
• Stays ahead of social media trends, platform updates, and best practices; eager to experiment with new formats like Reels, TikTok, and interactive content.
• Strong collaborator who thrives in a team environment and works cross-functionally with colleagues to bring campaigns and ideas to life.
• Proficient in social media, with a proven experience using Google Analytics, Facebook Insights, and Facebook Ad Manager, Hootsuite or Sprout Social.
• Proficient in Word, Excel, and PowerPoint, online search engines and developing and administering web content.
• Create and edit basic images in Canva and/or Adobe Creative Suite.
• Experience with Wordpress and CRMs.
• Dynamic journalistic/writing skills.
• Thrive in a fast-paced environment.
• Excellent time-management and follow-through skills.
• Monitor, compile and analyze data to guide decision making.
• Highly effective interpersonal skills and the ability to communicate with different personalities in a tactful, mature and professional manner.
• Solid grammar, editing and proofreading capabilities. Excellent short-form and long-form writing skills.
• Think strategically and conceptualize creatively.
• Project coordination skills with ability to manage workflow processes and schedules.
• Oral and written communication abilities.
• Composed, poised and professional demeanor.
• Self-starter approach toward work with an eagerness to consistently meet and exceed objectives and take on more responsibility.
• Knowledge/understanding of the nonprofit sector relating to hunger issues.

Allowable Substitutions: Combination of education, experience, and/or training that provides the required knowledge and skills for the position may be considered in lieu of education/experience at the organization’s discretion. Competencies: Attention to detail, Safety and Risk Management, Quality improvement, Technical Proficiency

Other requirements: Our pre-hire process requires acceptable results from the following: professional reference feedback, criminal background, Motor Vehicle Record. Current Driver’s License and automobile insurance are also required. Criminal backgrounds are evaluated on a case-by-case basis considering several factors (timing, frequency, severity and job relation). What Second Harvest has to offer:

• Work with a purpose: As one of middle Tennessee’s largest nonprofits, our local hunger relief work is uniquely rewarding, hands on and solutions oriented. We are innovative, mission-focused, diverse, collaborative, values-driven and focused on results. A career with Second Harvest ensures that you not only earn a paycheck, but also help your local community through meaningful work. If you are passionate about serving your neighbors in need and are committed to our mission of ending hunger, we invite you to join our 120+ person team in the fight against hunger, as we work to achieve our vision of a hunger free community.

• Award winning workplace: we are a best-in-class workplace because we are passionate and people focused – we listen, respect, care and challenge each other, so that our neighbors can count on us. Our employees have identified us among The Tennessean’s Top Workplaces eight times based solely on employee surveys and feedback. We are invested in our team and offer frequent whole-person wellness opportunities through our Harvest Wellbeing Program. We focus on staff physical and mental health, financial empowerment, personal and professional development as well as social and community engagement. There is ample opportunity to be engaged, have work-life-balance and grow with Second Harvest.

• Compensation & Benefits: Second Harvest is proud to offer rich and affordable total compensation packages. Full-time employment includes 34+ days off, medical (employee-only is 100% employer paid), dental, vision, 403b retirement (up to 3% match, 5% base, length of service vesting), disability insurance (short and long term) and long-term care insurance.

• DEIB & Equal Employment Opportunity: Second Harvest Food Bank of Middle Tennessee provides equal employment to all applicants and employees based on merit, qualifications, and abilities. We do not discriminate in employment opportunities or practices on the basis of race, color, religion, gender, sexual orientation, national origin, age, disability, veteran status, genetic information, or any other legally protected status. We believe that inclusion and belonging strengthen our team, drive innovation, and enhance our ability to serve our community.