Social Media & Marketing Director

Company: Cyber Hornet ETFs

Location: St. Petersburg | Full-Time, Onsite

About Cyber Hornet ETFs:

Cyber Hornet ETFs is a next-generation ETF platform focused on crypto innovation and institutional-quality investment products. We are expanding our brand presence and seeking a Social Media & Marketing Director to lead content strategy, brand visibility, and digital growth across all platforms.

Role Description:

The Social Media & Marketing Director will own Cyber Hornet’s brand voice, digital presence, and audience strategy. This role blends creative content leadership, data-driven marketing, and deep understanding of finance/crypto culture. You will develop campaigns, scale our community, and drive engagement across social platforms, PR outlets, and industry channels.

Responsibilities:

• Lead end-to-end social media strategy across X/Twitter, LinkedIn, Instagram, YouTube, TikTok and emerging platforms
• Develop and manage a cohesive content calendar aligned with company announcements, product launches, and market events
• Produce high-quality content: posts, threads, short-form videos, infographics, and educational pieces
• Grow brand awareness, engagement, follower count, and community sentiment
• Manage digital campaigns (organic + paid) for product promotion and brand amplification
• Partner with leadership to craft messaging around ETFs, crypto markets, and company updates
• Oversee social analytics, reporting, and KPI tracking to guide strategy
• Build Cyber Hornet’s brand voice—professional, sharp, credible, and crypto-aware
• Coordinate PR, media outreach, influencer partnerships, and industry collaborations
• Manage website updates, email marketing, and funnel optimization
• Ensure all content is compliant with regulatory guidelines (SEC/FINRA context)

Qualifications:

• 5+ years in social media, digital marketing, or brand leadership
• Strong understanding of ETFs, crypto, or financial markets (or demonstrated passion + willingness to learn fast)
• Proven experience growing social media channels and executing measurable campaigns
• Exceptional writing and content creation skills
• Proficient in short-form video production, Canva/Adobe Suite, basic editing
• Strong analytical mindset—able to review metrics and optimize performance
• Comfortable working in a fast-paced, evolving startup environment

Preferred

• Experience at a fintech, crypto company, asset manager, or media/finance publication
• PR experience or established industry media relationships
• Familiarity with compliance-friendly messaging in regulated industries

Why join us?

• High-impact leadership role shaping the public face of the company
• Competitive compensation + performance incentives
• Creative freedom to innovate and build a modern financial brand
• Full benefits package