Marketing and Social Media Manager

About Us:
We’re a fast-moving, creative-driven real estate and marketing team based in NYC. Our work spans luxury rentals, new developments, and innovative marketing solutions that connect people to the places they live. We are growing quickly and looking for a Social Media & Marketing Manager who can elevate our digital presence while driving broader marketing initiatives across multiple projects.

Who We’re Looking For:
You’re a self-starter, a storyteller, and a strategic thinker. You understand how to build a brand through content, campaigns, and cohesive messaging. You can take an idea from concept to execution and thrive in a collaborative, high-performing environment. You’re highly organized, proactive, and know how to balance creativity with data-driven decision-making.

Primary Responsibilities

Social Media Management

• Develop and execute high-level social media strategies that align with overall marketing and project goals
• Create original content (graphics, photos, videos, copy) for Instagram, TikTok, LinkedIn, Facebook, and other emerging platforms
• Manage daily posting, scheduling, and real-time community engagement
• Monitor performance analytics and provide regular insights, reporting, and actionable optimizations
• Stay ahead of social trends, platform updates, and new tools to keep our digital presence competitive

Marketing Manager Responsibilities

• Build and execute marketing plans for new developments, lease-ups, and ongoing property marketing initiatives
• Oversee branding consistency across digital, print, and on-site materials
• Manage marketing calendars, campaign timelines, and deliverables across multiple projects
• Coordinate with internal departments (creative, leasing, operations) to ensure cohesive and timely execution of campaigns
• Lead content planning and creative direction for photo/video shoots, property spotlights, and neighborhood features
• Develop email marketing campaigns, newsletters, and announcements
• Conduct market research to understand competitive positioning, renter behavior, and emerging opportunities
• Track KPIs across projects and provide insights that inform future strategy
• Assist leadership in preparing presentations, marketing materials, proposals, and pitch decks
• Manage relationships with external vendors (photographers, videographers, printers, freelancers) when needed

Requirements:

• 2+ years of experience in social media management, marketing, or digital content creation
• Strong understanding of platform tools (Meta Business Suite, TikTok, Canva, CapCut, etc.)
• Excellent writing, editing, and visual storytelling skills
• Ability to think strategically while executing day-to-day tasks
• Strong project management skills with the ability to meet multiple deadlines
• Experience in real estate, lifestyle, or related industries is a plus—but not required

Skills

Creative & Design

Adobe Creative Cloud (InDesign, Photoshop, Illustrator, Premiere Pro, After Effects), Canva, Figma, Photography, Videography, Drone Capture

Digital Marketing

Social Media Strategy, Content Creation, SEO, Email Marketing (Constant Contact, Mailchimp), SMS Marketing, Trend Research

Platforms & Analytics

Hootsuite, Later, Sprout Social, Meta Business Suite, TikTok Creative Center, Google Analytics 4, Google Ads, YouTube Studio

Web & CMS

WordPress, Shopify, Squarespace, Basic HTML/CSS

Advertising

Meta Ads, TikTok Ads, Google Ads (Search/Display), Retargeting

Productivity & Project Management

Google Workspace, Microsoft Office, Asana, Monday.com, Airtable, Trello

Additional

Influencer Coordination, Community Management, A/B Testing, KPI Tracking, Brand Storytelling

Why Join Us?

• A creative, supportive, and fast-paced team
• High-impact projects seen by thousands of renters, investors, and developers across NYC
• Room to take initiative, lead projects, and make a visible impact
• Flexible work options and a collaborative culture

Competitive compensation and benefits

Job Type: Full-time

Pay: $80,000.00 - $90,000.00 per year

Benefits:

• 401(k)
• Health insurance

Work Location: In person