Communications Specialist

POSITION SUMMARY:

Pets Global, Inc is an independent holistic wellness company founded on a passion for animal welfare. With our brands Zignature Dog Food, Fussie Cat, Essence, Inception Dog and Cat Food we strive to not only help pets to live longer, healthier lives, but also enrich the lives of their owners by caring for the nutrition their pets are offered. Pets-Global is currently seeking an experienced individual to fill the position of Communications Specialist reporting directly to the Marketing Manager and serve as a key contributor within the Marketing department. This role requires the Communications Specialist to be highly productive, detail-oriented professional with experience across digital marketing, advertising, email marketing, public relations, and internal communications. The Communications Specialist will support the creation and execution of creative campaigns, promote cross-departmental collaboration, manage project timelines and priorities, and ensure all internal and external communications are clear, timely, and aligned with brand standards. This position calls for a strategic thinker with exceptional writing skills—one who proactively contributes ideas, efficiently manages multiple workflows, and consistently delivers high-quality results with professionalism and enthusiasm. Management may assign or modify duties and responsibilities as needed to align with business needs or provide reasonable accommodation. Exercising discretion, maintaining confidentiality, and demonstrating sound independent judgment are essential requirements of this role.

QUALIFICATIONS:

• Bachelor’s degree in Marketing, Communications, Public Relations, or related field.
• 2–5 years of experience in marketing, communications, or digital advertising.
• Strong writing, editing, and organizational skills with excellent attention to detail.
• Proficient in marketing, ad, and email platforms, and social/digital reporting tools.
• Experience managing multiple projects and meeting deadlines in a fast-paced environment.
• Team-oriented with strong interpersonal communication skills and a proactive, positive attitude.
• Polite and respectful.
• Professional appearance and demeanor.
• Punctual and regular in attendance.
• Commitment to excellence and high standards.
• Ability to manage priorities and workflow.
• Good judgement with the ability to make timely and sound decisions.
• Ability to work with integrity, discretion, and professionalism.
• Versatility, flexibility, and a willingness to work within constantly changing priorities with enthusiasm.
• Ability to work closely with Dogs and Cats.
• This is an In-Office position.

ESSENTIAL FUNCTIONS & RESPONSIBILITIES

• Project Management: Support the coordination and execution of omnichannel marketing strategies, ensuring alignment with broader marketing objectives, campaign timelines, and team resources.
• Interdepartmental Coordination: Maintain and update the marketing calendar to ensure alignment of social, email, advertising, PR, and activation initiatives.
• Advertising: Assist with the ideation and implementation of paid advertising campaigns, including TV/streaming, social media, Google Ads, e-commerce, and other B2B and consumer platforms.
• Public Relations: Support the drafting, editing, pitching and distributing of PR materials such as press releases and media alerts, collaborate on media outreach, monitor media mentions, and track results.
• Digital Marketing: Help coordinate digital coupons, online promotions, and additional lead magnets, ensuring alignment and flow across platforms.
• Email Marketing: Assist with the creation, testing, and monitoring of email campaigns and flows, using tools like Klaviyo, and support campaign optimization through A/B testing, segmentation, and reporting.
• Blog/Copywriting: Contribute to blog content workflows—including brainstorming ideas, researching/fact-checking, light editing, possible formatting, image sourcing, and publishing, and work collaboratively to deploy effective, on-brand messaging across channels.
• Logistics: Support philanthropic, influencer and ambassador programs with ordering, shipping, tracking, and acting as liaison as needed.
• Research/Reputation: Assist with market/pet industry research projects, including new market opportunities, competitor benchmarking, and monitoring or gathering customer feedback through surveys or direct outreach.
• Reporting: Regularly track, compile, and present data from digital marketing platforms, such as ad performance, email metrics, blog engagement, and social trends, in visual formats to help guide strategy.
• Teamwork: Perform other related duties as assigned by management, contributing as a flexible and reliable team player across all initiatives.
• Passion: Ability to work closely with dogs, cats, and people.
• Travel: This is an in-office position, Monday through Friday, that could include weekends, trade show events, meetings with retailers or philanthropic partners, or other off-site activations.
• Performs other related duties as assigned.

COMPETENCIES:

• **Oral Communication--**Speaks clearly and persuasively in positive or negative situations; Listens and gets clarification; Responds well to questions; Demonstrates group presentation skills; Participates in meetings.
• **Written Communication--**Writes clearly and informatively; Edits work for spelling and grammar; Varies writing style to meet needs; Presents numerical data effectively; Able to read and interpret written information
• Quality Management - Looks for ways to improve and promote quality; Demonstrates accuracy and thoroughness.
• **Project Management--**Coordinates project plans; Coordinates projects; Communicates changes and progress; Completes projects on time and budget; coordinates project team activities.
• **Innovation--**Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; Assists with innovative approaches and ideas; Assists with presenting ideas and information in a manner that gets others' attention.
• **Business Acumen--**Understands business implications of decisions; Displays orientation to profitability; Demonstrates knowledge of market and competition; Aligns work with strategic goals
• Organizational Support - Follows policies and procedures; Completes administrative tasks correctly and on time; Supports organization's goals and values.
• Monetary Expense – All decisions involving monetary cost must be submitted to management for final approval.

PHYSICAL DEMANDS:

• Sufficient strength, agility, and mobility to perform essential functions of the position
• While performing the duties of this job, the employee is regularly required to use a computer for extended periods of time and be able to communicate using a computer and phone/smart device
• The employee frequently is required to sit and reach and must be able to move around the work environment
• The employee may occasionally lift and/or move up to 30 pounds
• Specific vision abilities required by this position include close vision, distance vision, and the ability to adjust
• The noise level in the work environment is usually moderate.

SAFETY & RISK MANAGEMENT:

• Adhere to all safety policies, rules and standard operating procedures established by Pets Global, Inc.
• Inspect, correct, and maintain your workstation/environment to ensure it is free from hazards or unsafe conditions.
• The employee is responsible for reporting all injuries and accidents, no matter how minor to your supervisor or the HR Department.
• Immediately report all observed unsafe acts and conditions to your supervisor or the HR Department.
• Always report to work in an acceptable condition, not under the influence of any substance that could inhibit your ability to work safely or efficiently.

CORE FUNCTIONS

• Builds and maintains effective, positive relationships with the customers, clients, and staff.
• Creates a supportive work environment.
• Models’ relationship-building skills (including Listen First) in all interactions.
• Responds and/or resolves customer and client inquiries and/or concerns in a timely manner
• Understands and executes their role in fulfilling our promise as a pet food company.

Job Type: Full-time

Pay: $70,000.00 - $78,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Disability insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Experience:

• Community engagement: 5 years (Required)
• Crisis management: 1 year (Required)

Ability to Commute:

• Valencia, CA 91355 (Preferred)

Ability to Relocate:

• Valencia, CA 91355: Relocate before starting work (Required)

Work Location: In person