Marketing Director

Marketing Director

Location: Boston, MA

Employment Type: Full-Time, Director Level

About the Role

We are seeking an experienced, strategic, and highly creative Marketing Director to lead all marketing efforts for a growing, consumer-focused Food & Beverage company based in Boston. This leader will develop and execute brand strategy, drive customer acquisition, and elevate the company’s presence across retail, digital, and experiential channels.

This role requires a strong blend of brand management, digital marketing, consumer insights, and product launch experience within the food, beverage, or broader CPG industry.

Key Responsibilities

• Develop and lead a comprehensive marketing strategy spanning brand, digital, retail, e-commerce, and experiential initiatives.
• Own the brand vision, messaging, and positioning, ensuring consistency across all touchpoints.
• Lead marketing campaign development from concept to execution, focusing on customer acquisition, engagement, and retention.
• Partner closely with Sales, Product Development, and Operations to align marketing programs with business goals.
• Oversee social media strategy, content creation, community engagement, and influencer partnerships.
• Utilize consumer insights, category data, and market trends to shape brand decisions and optimize campaign performance.
• Manage product launches, packaging updates, and go-to-market strategies.
• Develop and monitor marketing budgets, KPIs, and performance dashboards.
• Manage and mentor a growing marketing team, fostering creativity, accountability, and high performance.
• Build and manage relationships with creative agencies, media partners, and external vendors.

Required Qualifications

• 8+ years of progressive experience in marketing, with at least 3+ years in a leadership or director role.
• Strong background in food & beverage, consumer packaged goods (CPG), or another fast-paced consumer industry.
• Proven track record developing and executing data-driven marketing strategies that drive measurable growth.
• Experience leading digital marketing, brand campaigns, and integrated marketing programs.
• Strong analytical mindset with the ability to translate data into clear insights and actions.
• Exceptional communication, leadership, and cross-functional collaboration skills.

Preferred Qualifications

• Experience growing or scaling an emerging consumer brand.
• Background managing agencies and external creative partners.
• Familiarity with e-commerce, retail marketing, and modern consumer acquisition channels.
• Strong understanding of market trends, consumer behavior, and competitive landscapes in food & beverage.