Product Marketing Manager

Company Profile

Cooler Master is dedicated to providing the best solutions to customers and aims at exceeding customers’ expectations. The three cornerstones of our business philosophy are innovation, speed, and customer satisfaction.

Our headquarters is located in Taipei, Taiwan, and has its own manufacturing facilities in China and Taiwan and we have branch offices worldwide.

A career at Cooler Master provides meaningful opportunities to develop professionally, We're a diverse network of people driven by our shared ambition to shape a better future.

If you are a bright and high-energy professional, you will feel right at home because we look for and recognize individuals who can thrive in a forward-moving environment, and who can infuse our atmosphere with their own commitment to personal and corporate success. We are committed to creating unique and rewarding customer and employee experiences. Everyone has common goals and aspires to be their best.

Here, we have the ability to learn and grow at the speed of technology

Now is the time to define your future, and make it yours too.

Summary

Introduction (What Candidates Need to Know About Cooler Master)

Cooler Master is a global PC hardware brand with 30 years of innovation in cooling, cases, systems, and performance technology. North America is one of our most strategic regions and plays a major role in influencing global direction, product positioning, and market adoption. Our team operates fast, collaborates openly, and expects strong ownership.

This role is for someone who wants to shape how our products are understood, launched, and adopted in the US and Canada. You will work closely with global product teams, regional sales, PR, social, and technical marketing to turn technology into clear value for end users. You will help define product stories for NA and work across every stage of the launch cycle.

Role Summary

The Product Marketing Manager for CMNA is responsible for translating product capabilities into clear reasons to believe for the North America market. This includes regional positioning, go-to-market planning, launch readiness, competitive analysis, product messaging, and campaign alignment with global counterparts.

This role requires someone who can work independently, manage cross-functional alignment, and bring clarity to a fast-moving environment.

Key Responsibilities

1. Product Positioning and Messaging

• Translate global product direction into NA-focused messaging that matches regional user behavior and market dynamics
• Build product briefs, value propositions, talking points, and competitive stories
• Align with PR, Technical Marketing, Digital, and Sales to ensure consistent narrative

2. Go-to-Market Ownership

• Drive NA launch readiness for cases, cooling, peripherals, and systems
• Build launch plans for regional campaigns including retail, digital, social, community, and PR
• Ensure sales, channel partners, and internal teams have the right assets and messaging

3. Competitive and Market Analysis

• Track category trends across key competitors (Corsair, NZXT, Razer, HyperX, Thermaltake, Noctua, Logitech)
• Identify market gaps, pricing sensitivity, product opportunities, and feature expectations
• Provide clear weekly or monthly insights to support sales and product decisions

4. Sales and Channel Support

• Partner with CFT to create channel-ready product decks, sell-in materials, retail messaging, and A+ content
• Support Amazon, Newegg, Best Buy, Micro Center, B&H with product claims, visuals, and positioning
• Help optimize product page content, feature callouts, and consumer-facing descriptions

5. Cross-Functional Execution

• Work with Global PM to gather product data, specs, and roadmaps
• Coordinate with Technical Marketing to validate claims and build reviewer guides
• Align with PR on product briefings and local media priorities
• Collaborate with Social and Community teams to create story-driven content

6. Internal Leadership and Process

• Drive clarity in cross-team communication and campaign alignment
• Manage NA launch calendars and ensure deliverables are on time
• Document lessons learned and help continuously refine NA product marketing workflow

Qualifications:

Qualifications

Required

• 3–6+ years experience in product marketing, hardware, gaming, PC components, or consumer tech
• Strong understanding of NA PC market, retail channels, and trends
• Proven ability to build product positioning and simple narratives from complex technology
• Experience with GTM planning and cross-functional execution
• Comfortable working in fast-moving environments with limited instruction
• Strong written communication and ability to create decks, briefs, and messaging guides

Preferred

• Experience working with global teams and time-zone-distributed organizations
• Familiarity with cases, cooling, PSUs, peripherals, or enthusiast PC components
• Understanding of technical marketing, testing methodology, and reviewer landscape
• Experience supporting Amazon or retail partners with product launch assets
• Prior work with influencer, PR, or tech media teams

Cultural Fit

• Self-driven and proactive. Does not wait for instructions or overly defined processes
• Comfortable with ambiguity and able to create structure where none exists
• Strong collaborator who communicates clearly and works well across regional and global teams
• Takes ownership of problems and drives solutions to completion
• Understands Cooler Master’s maker-focused, practical, and hands-on culture

Position Details:

● Employment Type: Full Time

● Base Salary: DOE.

● Yearend Bonus

What we offer to the right candidate /Benefits:

·Health Care Plan (Medical, Dental & Vision)

· Retirement Plan (401k)

· Life Insurance (Basic, Voluntary & AD&D)

· Paid Time Off (Vacation, Sick & Public Holidays& Floating Holidays)

· Cooler Master offers a comprehensive salary and incentive package for its employees.

· We offer a no-nonsense open business culture with informal direct contact lines.

· We offer the right employee, good career opportunities, and advancement possibilities ensuring both personal growth and development to grow with the company

For more information, please visit https://www.coolermaster.com/

Disclaimer

Our goal is to be a recognized leader in the industry while providing a great workplace for employees. Please note the job descriptions are intended to describe the general nature and level of work being performed by the people assigned to the position. They do not cover all the details of skills, duties, or responsibilities required for the position. Thus, they are not to be construed as an exhaustive list of all skills, duties, and responsibilities required for personnel. All personnel may be required to perform duties outside of their normal responsibilities as instructed by management. Skills, duties, and responsibilities may change at any time with or without notice. We are an E.E.O. employer.

Job Type: Full-time

Pay: From $70,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Application Question(s):

• Your desired salary ?

Work Location: In person