Social Media Manager

AriZona Beverages, founded in Brooklyn, NY in 1992, is proud to be a family owned and operated American Company. AriZona’s mission is to offer top quality beverages in uniquely designed packages that are accessible and affordable. AriZona Beverages – makers of the number one ready-to-drink Iced Tea in America – holds a unique position in the global beverage industry with its iconic $0.99 big can and “keeping it real” no frills approach to the consumer market. AriZona never pays for glitzy advertising campaigns to gain consumer loyalty and is constantly ahead of the curve, carving out trends without the use of focus groups and market research. With a loyal following across various demographics, AriZona pulls its own inspiration from its fierce social media following and devoted fan base.

SUMMARY/OBJECTIVE

AriZona Beverages is more than just a beverage company — it’s a cultural staple with an unmistakable identity and a global fanbase. Known for our signature 99¢ cans and vibrant brand personality, we are a lifestyle brand with a massive and deeply engaged following across social media platforms.

We’re looking for a strategic, creative, and highly organized Social Media Manager to lead our presence across TikTok, Instagram, Meta, X (formerly Twitter), Pinterest, YouTube Shorts, and emerging platforms. This role is central to how AriZona shows up in the world — authentic, fresh, and culturally fluent.

You’ll serve as the key point of coordination between internal content teams and external agency partners, ensuring that our organic and paid social strategies are executed with consistency, originality, and impact. If you thrive in a fast-paced, high-energy environment, can keep multiple projects running smoothly, and have a passion for storytelling, digital culture, and community building — we’d love to hear from you.

ESSENTIAL FUNCTIONS

• Develop and execute social media strategies for brand campaigns, new product launches, and always-on content.
• Research and manage social media partnership opportunities.
• Serve as main liaison for external social media, influencer, and paid media agencies to ensure alignment and timely execution.
• Define content pillars, brand voice, and storytelling frameworks aligned with broader marketing goals across various product handles and media channels.
• Oversee day-to-day operations for organic and paid content across Meta, TikTok, X, and emerging platforms.
• Collaborate cross-departmentally to support various business units’ needs for retailer promotions.
• Monitor trends, platform algorithm updates, and best practices to ensure timely and relevant social content.
• Manage and guide internal social and content creators, community managers, and copywriters.
• Review and approve content calendars, creative concepts, ad copy, and performance reports.
• Coordinate asset development (video, UGC, influencer content, static graphics) with internal creative teams and agency partners.
• Work closely with paid media teams to optimize spend, improve ROAS, and align organic content with promoted campaigns.
• Analyze KPIs including reach, engagement, sentiment, click-through rates, conversion, and community growth and provide feedback on targeting, ad formats, and creative performance.

QUALIFICATIONS & SKILLS

• Bachelor’s degree in Marketing, Communications, or a related field.
• 5+ years of experience in social media marketing, preferably in CPG, food/beverage, or lifestyle brands.
• Demonstrated experience managing both organic and paid social strategies.
• Experience with influencer campaign coordination.
• Experience with campaign management that drives direct to consumer conversion on sales channels such as Shopify, Amazon, and other marketplaces.
• Proven ability to coordinate internal stakeholders and external agencies.
• Strong knowledge of Instagram, TikTok, Facebook, Pinterest, Twitter, and Youtube
• Expertise in Meta Business Suite, TikTok Ads Manager, and analytics platforms.
• Strong project management, communication, and creative feedback skills.
• Passion for social trends, cultural moments, and brand storytelling.

WORK ENVIRONMENT

• This is a full-time, on-site position based in our Woodbury, Long Island, NY office.
• The role requires regular collaboration across multiple departments and occasional vendor meetings.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of the job.

OTHER DUTIES

Please note this Job Description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Please check out some of the perks and benefits of working at AriZona by clicking on the link below!

https://drinkarizona.com/pages/az\-benefits