Social Media Marketing Manager

Garvies Point Brewery is a craft brewery driven by a passion for great beer, community, and creativity. From bold IPAs to seasonal lagers, we take pride in every pint we pour. As we continue to grow, we're looking for a savvy, beer-loving Social Media Marketing Manager to help us build and engage our online community.

Job Overview:

The Social Media Marketing Manager will lead the development and execution of our social media strategy to increase brand awareness, drive taproom traffic, support beer releases, and foster a loyal online community. This role is perfect for someone who understands the craft beer world, knows how to tell a story, and can turn a moment into a viral post.

Key Responsibilities:

• Develop and execute multi-platform social media strategies (Instagram, Facebook, TikTok, X, Threads, etc.)
• Plan, create, and schedule engaging content: photos, videos, reels, stories, event promos, and behind-the-scenes looks
• Collaborate with the brewing team and taproom staff to capture authentic, on-brand content
• Monitor community engagement, respond to comments and DMs, and manage online reputation
• Run targeted ad campaigns to support events, can releases, and brand initiatives
• Track and analyze performance metrics to refine strategy and report on ROI
• Manage influencer and brand collaborations
• Coordinate with the design team on graphics and branding assets
• Stay up to date on craft beer and social media trends to keep our content fresh and relevant

Qualifications:

• 2–4 years of experience in social media marketing, preferably in the craft beverage or hospitality industry
• Strong understanding of social media platforms, analytics tools, and advertising features
• Photography, video, and basic editing skills (Canva, Adobe Suite, or similar tools)
• Excellent written and verbal communication skills
• Creative mindset with an eye for branding and visual storytelling
• Knowledge of and passion for craft beer is a huge plus
• Experience managing a content calendar and working independently

Perks & Benefits:

• Competitive salary and paid time off
• Employee discounts on beer and merchandise
• Opportunity to attend beer festivals and industry events
• A fun, team-oriented work environment surrounded by hops and good vibes

Job Types: Full-time, Part-time

Pay: $50,000.00 - $60,000.00 per year

Benefits:

• Employee discount
• Paid time off

Work Location: Hybrid remote in Glen Cove, NY 11542