Assistant Store Manager & Marketing Coordinator (Bilingual: Mandarin/English)

About Us

Reiwatakiya is a retail brand specializing in Japanese and Korean beauty and lifestyle products, known for its unique aesthetic identity and loyal customer base. We are currently seeking a Marketing-focused Assistant Manager / Marketing Lead for our Las Vegas location to drive store traffic growth, brand visibility, and customer engagement.

This role is ideal for someone who loves beauty, excels in social media, and enjoys creating content.

Position Overview

You will be responsible for brand marketing, content creation, event planning, and customer growth, while also supporting light store management tasks.

Most importantly—
this is a hybrid role focused on Marketing + Retail Growth.

Compensation: Base salary + performance-based commission (discussed during interview)
Work Eligibility: Must have valid U.S. work authorization
Languages: Mandarin + English bilingual required

Key Responsibilities (Marketing-Focused)1. Marketing & Brand Promotion

• Plan and execute in-store events, promotional campaigns, and seasonal marketing
• Develop visual content and brand storytelling aligned with Japanese/Korean beauty aesthetics
• Collaborate with KOLs, influencers, and local communities (Xiaohongshu, Instagram, TikTok, etc.)
• Increase brand exposure, customer engagement, and in-store traffic

2. Social Media Content Creation

• Shoot and produce short-form videos (phone-friendly; no professional equipment required)
• Manage social media platforms including Instagram, TikTok, and Xiaohongshu
• Improve reach, engagement, impressions, and overall content performance
• Maintain consistent brand voice, visual cohesion, and messaging style

3. Sales Growth & Customer Engagement

• Understand product selling points and assist in developing product storytelling and sales messaging
• Analyze customer behavior and sales data to optimize promotional strategies
• Interact with customers to enhance shopping experience and boost repeat purchases
• Support staff in understanding campaign highlights and key selling points

4. Light Store Operations

• Assist with merchandising and visual displays related to marketing campaigns
• Support basic team coordination with the Store Manager
• Maintain store presentation that aligns with brand and campaign standards

Requirements

• Mandarin & English bilingual (required)
• Experience in at least one of the following:
• Marketing
• Social media management
• Content creation (short videos/photos/copywriting)
• Beauty retail or sales
• Strong understanding of trends on TikTok, Instagram, and Xiaohongshu
• Good aesthetic sense and creativity
• Ability to optimize strategies based on data insights
• Valid U.S. work authorization
• Passion for beauty and familiarity with Japanese/Korean brands is a plus

What We Offer

• Base salary + commission
• Employee discount on beauty products
• Opportunities to participate in brand-level marketing projects
• A fun, youthful work environment in the beauty industry
• Clear growth path: Marketing Lead → Store Manager → Area Manager

Pay: $15.00 - $21.00 per hour

Expected hours: 30 – 50 per week

Benefits:

• Employee discount
• Happy hour
• Paid time off

Work Location: In person