Market Research Analyst

Market Research Analyst – Apparel

Location: Remote

Salary: $60,000 - $90,000

About Us:

Nightsea Inc is part of Sailvan Times, a publicly traded e-commerce company. We provide multiple product lines and services, serving a global audience through major platforms and direct-to-consumer websites. Focused on innovation and growth, our mission is to deliver exceptional products and seamless shopping experiences to customers worldwide.

Position Summary:

We are seeking a data-driven and fashion-savvy Market Research Analyst to support strategic planning, product development, and growth initiatives within the apparel industry. This role is ideal for someone who combines strong analytical skills with a passion for consumer trends and retail dynamics. You will gather, analyze, and translate market intelligence into clear insights that guide product, marketing, and merchandising decisions.

Key Responsibilities

• Conduct in-depth research on consumer demand, fabric preferences, style trends, and pricing expectations within large-scale apparel retail environments
• Collaborate with the product development team to create new categories or collections that align with market insights
• Support branding and marketing departments with research related to brand positioning, consumer feedback, influencer partnerships, and digital content trends
• Analyze internal sales data and market intelligence to generate actionable insights
• Monitor seasonal fashion cycles, competitor strategies, and global apparel trends
• Design and execute surveys, questionnaires, and user interviews to support deeper understanding of customer needs
• Compile insights and present findings in clear reports, charts, and visual summaries for key stakeholders
• Maintain and regularly update internal databases of trend, pricing, and consumer data

Basic Qualifications

• Bachelor’s degree in a relevant field (e.g., marketing, fashion merchandising, business, economics, or data analytics)
• 2–5 years of experience in apparel market research, retail analytics, product strategy, or a related field
• Strong skills in data interpretation, market analysis, and consumer insight development
• Excellent communication and presentation skills
• Strong organizational and multitasking abilities; ability to thrive in a fast-paced environment
• Interest in fashion, apparel retail, and consumer behavior

Preferred Qualifications

• Experience working with fashion retailers, department stores, or trend forecasting firms

• Familiarity with data and research platforms (e.g., Google Trends, NPD, Mintel, Similarweb)

• Basic understanding of fabrics, apparel construction, and fashion buying cycles

• Proficiency in Excel, PowerPoint, Tableau, or other analytics tools

• Exposure to influencer analysis, consumer segmentation, or brand monitoring

• Self-starter with curiosity, initiative, and the ability to contribute beyond assigned tasks

• Fluency in Chinese communication is preferred, but not required.

Benefits:

• Medical, Dental, and Vision Insurance
• Paid time off (PTO), Paid Holidays, and Paid Sick Leave
• 401(k) and employer matching
• Health Saving Account (HSA)