Social Media Specialist

Innisfree Hotels is an inclusive workplace that fosters a culture of care where employees genuinely matter, and their voices are heard.

Location: Innisfree Hotels Inc.

We are growing and seek to add an experienced and enthusiastic Social Media Specialist to our creative team. You will be responsible for the day-to-day tasks of our company's social media properties. Your passion for social media as a communications tool will result in adopting and implementing social media best practices across all social media channels under the direction of our Social Media Manager.

A successful candidate will be an excellent communicator, a versatile creative writer, a graphic design enthusiast, and a team player. You will actively participate in data collection and analyses to improve the company’s social media practices over time.

Essential Job Duties

• Developing social media content plans consistent company’s brand identity and message goals.
• Creating consistent, meaningful content on all social media platforms, including writing and editing posts, improving customer engagement, and promoting social media campaigns.
• Utilizing software platforms to create and pre-schedule posts
• Managing a high volume of daily social media posts for multiple properties
• Communicating with social media followers promptly and responding to multiple platform queries and reviews.
• Using analytical tools such as Google Analytics and Facebook Insights to monitor and evaluate the company’s social media presence and performance.
• Maintains accurate event listings and brand integrity on third-party websites with resort partners.
• Collaborating and suggest recommendations for optimal results.
• Staying up to date on best practices and emerging trends in social media and recommending strategy changes to improve customer engagement
• Assists marketing operations in developing special social media design requests
• Assist in Influencer outreach and intake, including strategies, deliverables, and priorities, and execute collaboration campaigns.
• Performing other duties when needed.

Required Qualifications

• Ability to learn subject matter related to numerous properties, including specific brand guidelines.
• Fluency in various social platforms is a must.
• Proficiency using Microsoft Office Suite is required, and knowledge of Adobe Creative Suites, HTML, CSS, is a plus
• Understanding of the marketing industry and its best practices
• Proven capability of managing multiple marketing campaigns in a professional work environment required.
• Must be organized, detail-oriented, and able to prioritize work on multiple projects simultaneously
• Must be able to work efficiently in a fast-paced, high-volume work environment
• Must possess a valid state driver’s license
• Photography and videography experience is preferred
• Experience in tourism marketing is preferred
• Willing and able to (at times) work odd or irregular hours, including nights, weekends, and holidays
• Able to work in sunny, hot, humid, cold, and rainy conditions

Innisfree Hotels will invest in you, if you invest in you. We are a fast-paced, expanding company and we need team members who thrive on challenge, seek responsibility and value our culture to lead us into the next generation of growth.