Influencer & Social Media Marketing Manager (Individual Contributor)

Influencer & Social Media Marketing Manager (Individual Contributor)

Location: Norcross / Atlanta, GA — On-site or Hybrid
Compensation: $55,000–$60,000 per year (DOE)

945 Industries is a fast-growing U.S. manufacturer of concealed-carry bags, holsters, and EDC accessories, based in Georgia. We design and produce our own gear in-house and work closely with firearms instructors, tactical channels, and EDC influencers across the U.S.

We’re looking for an Influencer & Social Media Marketing Manager to fully own and operate both our creator partnership program and social media direction — from researching influencers and negotiating deals to overseeing content quality, posting strategy, and performance analytics.

This is a hands-on, individual contributor role — you won’t be managing a team; you’ll be personally managing and executing the entire creator & SMM direction.

Key Responsibilities

Influencer Marketing

• Research and identify influencers within firearms, EDC, tactical, and adjacent niches across YouTube, Instagram, TikTok, and podcasts.
• Manage ongoing barter and paid partnerships, including negotiation of deliverables.
• Coordinate shipments, promo codes, tracking links, briefs, and creator timelines.
• Maintain CRM/spreadsheets of influencers, agreements, budgets, and deliverables.
• Track and analyze influencer performance using promo codes, links, and platform analytics.
• Identify top performers, low performers, and recommend scaling or replacement.

Social Media Marketing (SMM)

• Manage daily brand presence and posting strategy on Instagram, TikTok, and YouTube Shorts.
• Work with in-house content and influencer content to schedule, optimize, and publish posts.
• Develop posting calendars and theme strategies based on growth and conversion goals.
• Monitor community engagement: comments, messages, replies, trends.

Content Creation & Evaluation

• Provide creative guidance to influencers:
• Hooks and opening angles
• Key talking points
• B-roll ideas
• Filming best practices
• Review and evaluate influencer submissions:
• Ensure content quality standards are met.
• Confirm compliance with brand guidelines.
• Give actionable revision feedback when necessary.
• Support underperforming creators by improving scripts, content cadence, visuals, or narrative structure.
• Identify trends and test new creative formats that convert on short-form platforms.

Analytics & Reporting

• Compile performance reports:
• Views, engagement rate, CTR, revenue attribution, ROI.
• Track cost-per-influencer, content CPM equivalents, and performance vs projections.
• Tie influencer campaigns and SMM activity back to sales and customer acquisition.

Required Skills & Experience

Minimum Requirements

• 1–3+ years of hands-on experience in:
• Influencer Marketing,
• Creator Partnerships,
• Social Media Marketing (SMM), or a cross-functional combination of both.
• Proven experience managing creators across:
• Instagram, TikTok, and YouTube/Shorts.
• Demonstrated ability to:
• Negotiate barter and paid influencer deals.
• Manage multiple campaigns simultaneously (pipeline & calendar workflows).
• Knowledge of:
• Affiliate tracking systems,
• Promo codes,
• Tracking links,
• Platform analytics dashboards.
• Ability to:
• Analyze creator content performance using CTR, ROI, content retention, engagement rates, etc.
• Optimize strategy based on metrics rather than gut feeling.
• Strong understanding of short-form and promotional content:
• Story hooks
• Script flow
• Visual storytelling
• Creator authenticity best practices
• Experience providing creative feedback and revisions to influencers.
• Strong organizational skills and ability to keep:
• Content calendars,
• Partnership agreements,
• Creator payments,
• Performance benchmarks clean and organized.
• Comfort handling both outreach + content review responsibilities.
• Legal authorization to work in the United States.

Preferred (Nice to Have)

• Experience working within:
• Tactical, firearms, EDC, outdoor, lifestyle equipment niches.
• Familiarity with:
• UTM tracking,
• Creator CRM software,
• Influencer marketplaces.
• Shopify e-commerce marketing experience.
• Hands-on knowledge of:
• Short-form editing or scripting tools,
• Basic creative direction workflows.
• Ability to produce simple brand content yourself (reeling clips, basic edits, captions).

Pay: $51,119.15 - $61,562.85 per year

Experience:

• influencer marketing: 1 year (Required)
• Social media management: 1 year (Required)

Language:

• English (Required)

Work Location: In person