Marketing Coordinator- Latin America
Houston, TX, US
About the job
The Marketing Coordinator will be responsible for coordinating the entire product line life cycle from strategic planning to tactical activities for the assigned key account / distribution channel.
Duties & Responsibilities:
- Implement promotions with existing and new products to promote sales.
- Source packaging, GWP’s, or any other marketing collateral, and cross function with purchasing, production or any other department involved in the project.
- Work with the creative department in packaging ideas, of new products for multiple and implement marketing campaigns.
- Provide marketing and advertising support for brand awareness through in-store signage, magazines, event brochures and banners and other avenues of branding collateral.
- Contribute to the strategic planning of the annual or long-term marketing plan to drive forward agreed company objectives.
- Handle administrative duties including shipping sample products to company sales force, customers and media influencers as needed.
- Perform marketing research and identify potential opportunities for the brand / category.
- Periodically present a competition analysis (pricing, promotions, and new products) to brand manager.
- Maintain, build, and update customer database.
- Maintains ownership of cost of goods creation and approval process.
- Prepare requests for prototypes, mockup samples and manage communication with Purchasing and Creative teams.
- Manage all communication for product approvals and product samples.
- Maintain prices and prepare sales materials to include, fact sheets, sell sheets and deal sheets.
- Maintains ownership of cost of goods creation and approval process.
- Arrange for the effective distribution of sales and marketing materials.
- Other duties as assigned.
Education & Experience:
- Must be Bilingual in Spanish & English
- Bachelor’s degree in Marketing, Communications, Advertising, or any related field.
- At least 2 years of experience in Brand, Product Marketing, or project management (beauty or personal care brand preferred).
- Advance proficiency in written and oral Spanish required, including strong presentation skills preferred.
Skills & Abilities:
- Highly energetic - beauty enthusiast, passionate about everything fashion.
- Familiar with new trends what’s going on in haircare/beauty/fashion.
- Excellent project management and problem-solving skills.
- Possess the ability to network and work well under pressure.
- Self-starter and multitasking.
- Creative, able to bring new ideas and to implement them.
- Excellent oral and verbal communication skills, presenting skills and negotiation skills.
- Local travel may be required for events, trainings, and meetings.
A plus:
- Previous experience in the beauty industry
- Familiar with the retail environment
Salary:
- Commensurate with experience