Marketing Coordinator

We are a residential remodeling company specializing in high-quality kitchen, bathroom, and full-home interior renovations in the East Bay. Our focus is on craftsmanship, client experience, and design excellence. We’re looking for a marketing professional who can help us showcase that online and locally.

1.⁠ ⁠Lead Generation & Client Acquisition

• Create and manage Google Ads / Meta Ads (Facebook & Instagram) to generate local leads.
• Optimize and monitor Google Business Profile, ensuring accurate info, photos, and review responses.
• Work with lead platforms (Yelp, Thumbtack, Angi, etc.) to maximize conversions.
• Develop email follow-up campaigns for inquiries and past clients.

2.⁠ ⁠Social Media & Content Creation

• Plan, create, and post before-and-after photos, videos, and reels on Instagram, Facebook, and TikTok.
• Write captions, hashtags, and engagement replies that reflect the brand’s tone.
• Manage the company’s content calendar (weekly posts).
• Coordinate photo/video shoots at job sites to capture finished projects and client testimonials.

3.⁠ ⁠Branding & Reputation Management

• Ensure consistency in logo, tone, and visuals across all platforms (truck wraps, uniforms etc.).
• Monitor and respond professionally to Google, Yelp and other platforms reviews — both positive and negative.
• Track and report fake reviews or spam attacks to Google.
• Help design brochures, flyers and yard signs.

4.⁠ ⁠Website & SEO

• Keep the website updated with new projects, service areas, and client reviews.
• Improve local SEO: use keywords like “kitchen remodel in San Ramon” or “bathroom renovation Bay Area" to improve the SEO”
• Track website traffic and form submissions through Google Analytics or similar tools.

5.⁠ ⁠Community & Networking

• Oversee collaborations with influencers or local interior designers for brand exposure.
• Collect testimonials, video reviews, and case studies from clients.

6.⁠ ⁠Tracking & Reporting

• Prepare monthly reports showing:
• Number of leads generated (from each platform)
• Conversion rate
• Ad spend and ROI
• Social media growth and engagement metrics
• Adjust marketing strategies based on what’s working.

Qualifications

• 2+ years of marketing experience (construction or home services preferred).
• Strong understanding of social media, Google Ads, and SEO basics.
• Excellent communication and copywriting skills.
• Comfortable using Canva, Meta Business Suite, Google Ads Manager tools.
• Creative mindset with attention to detail and design.

Job Type: Full-time

Pay: $51,087.03 - $61,524.16 per year

Work Location: Hybrid remote in San Ramon, CA 94583