Digital Marketing and Social Media Specialist

Digital Marketing & Social Media Specialist (Remote)

Pay: $50,000 – $60,000 per year
Job Type: Full-time
Location: Remote with onsite visits to office and shop locations in Central IL and Quad Cities
Schedule: Monday to Friday (occasional weekends required)
Benefits:

• Employee discount
• Health insurance
• Paid time off

About the Role

We are seeking a Digital Marketing & Social Media Specialist to manage and execute paid social media campaigns, create engaging content, and deliver actionable insights to maximize ROI. This is a remote position supporting multiple brands, including Jets Pizza and Parlor Doughnuts franchise locations.

You will develop strategies, create original content, manage paid campaigns, and report performance metrics across multiple digital platforms.

Key Responsibilities

Content Creation & Engagement

• Create and publish engaging social media content for multiple brands.
• Monitor trending hashtags/topics and integrate them into campaigns.
• Respond to customer reviews and comments to maintain positive engagement.

Campaign Management

• Plan, execute, and optimize paid campaigns across Meta, TikTok, Snapchat, Twitter, and other platforms.
• Implement email marketing campaigns and SEO strategies.
• Scale campaigns to maximize ROI and meet performance goals.

Analytics & Reporting

• Track and analyze campaign performance using Google Analytics and other tools.
• Report growth and insights to stakeholders.
• Conduct A/B tests and conversion experiments to improve results.

Research & Strategy

• Perform market research and competitor analysis.
• Stay updated on advertising trends and best practices.
• Develop and implement a corporate social media strategy across brands.

Required Skills & Experience

• 1+ years managing paid social campaigns (Meta, TikTok, Snapchat, Twitter).
• Strong analytical skills and proficiency in Google Analytics.
• Experience with SEO and digital advertising optimization.
• Excellent project management and communication skills.
• Ability to create original content (graphics, videos, copywriting).

Preferred Skills & Experience

• Bachelor’s degree or certifications in marketing or related fields.
• Experience with content creation tools (Canva, Adobe Suite).
• Knowledge of influencer marketing strategies.
• Familiarity with QSR industry or consumer-oriented websites is a plus.

Why Join Us?

You’ll work remotely on exciting campaigns for well-known food brands and a growing technology company, with opportunities to innovate and make a measurable impact.

Job Type: Full-time

Pay: $50,000.00 - $60,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: Hybrid remote in Bloomington, IL 61704