Marketing and Community Outreach Intern

PAID Internship - LIMITED HOUSING AVAILABLE Earn up to $300 as a sign-on bonus, free meal per 6-hour shift, free parking, 30% park-wide discount, and free/discounted area exchange program. Total # hired per semester: Spring: 2 (2026, filled) Summer: 3 (2026, filled) Fall: 2 (2026, all slots open) About Us NASCAR SpeedPark is a premier family entertainment destination featuring go-kart tracks, rides, mini-golf, mini-bowling, and arcade attractions. We're looking for passionate and creative marketing interns to join our team and help us showcase the excitement and fun we offer.

Job Description As a Marketing Intern at NASCAR SpeedPark, you will gain hands-on experience in various aspects of marketing, from social media management to event promotion. You’ll work closely with our team to develop and execute strategies that drive brand awareness, engage our audience, and promote our attractions.

Key Responsibilities Social Media Management

• Create and schedule engaging social media posts across platforms like Facebook, Instagram, and TikTok to promote our attractions.
• Run social media campaigns and interact with followers to boost brand awareness and engagement.0

Content Creation

• Produce blog posts, videos, photos, and other multimedia content that highlights our attractions, events, and special promotions.
• Collaborate with design teams to create visually appealing content for marketing purposes, including print materials and signage.

Email/Phone Marketing Campaigns

• Assist in designing and executing email campaigns targeting existing customers and attracting new visitors.
• Segment email lists, create compelling content, and track campaign performance to drive sales and engagement.
• Answer phone calls when needed.

Event Promotion

• Support the marketing team in promoting special events, seasonal promotions, and holiday celebrations.
• Develop marketing materials, coordinate promotional activities, and engage with guests to generate excitement and attendance.
• Assist with Group Sales and Birthday Party set up.
• Assist with local partnerships.

Influencer and Partnership Marketing

• Identify and collaborate with influencers, bloggers, and local partners on marketing campaigns and promotions.
• Manage influencer relationships, coordinate sponsored content, and track the impact of these efforts.

Analytics and Reporting

• Analyze marketing campaign performance, social media metrics, and website traffic to evaluate effectiveness.
• Prepare reports and presentations to provide insights and recommendations for optimizing strategies.

Customer Engagement and Loyalty Programs

• Assist in developing strategies for customer engagement, loyalty programs, and referral incentives.
• Monitor customer feedback, respond to inquiries, and implement strategies to enhance satisfaction and loyalty.
• Assist in consignment packages.

Market Research and Competitive Analysis

• Conduct market research and competitor analysis to identify trends, customer preferences, and growth opportunities.
• Use insights to inform marketing strategies and differentiate our attractions from competitors.

Qualifications

• Currently pursuing a degree in Marketing, Communications, or a related field.
• Strong written and verbal communication skills.
• Familiarity with social media platforms and digital marketing tools.
• Creative mindset with a passion for content creation.
• Ability to work collaboratively in a fast-paced environment.
• Basic knowledge of analytics and reporting tools is a plus.
• Familiarity with Constant Content preferred, but not required

Note: You do not need to be proficient in all the areas listed above. We encourage applicants who have strengths in specific areas—whether it’s social media, content creation, event promotion, or another aspect of marketing—to apply.

Training Component As part of your internship training, you will also spend time working in admissions. This will provide you with a deeper understanding of ticketing options, guest expectations, and overall park operations. This experience will help you develop a well-rounded perspective on how marketing strategies impact the guest experience.

Why Join Us?

• Gain hands-on experience in a dynamic and fun environment.
• Work on diverse projects that enhance your marketing skills.
• Collaborate with a passionate team dedicated to creating memorable experiences for our guests.

How to Apply: If you’re excited about marketing and eager to contribute to our team, we’d love to hear from you!

Welcome to NASCAR SpeedPark, the official family fun park of NASCAR in Sevierville, Tennessee. Our guests have voted us the #1 spot for go-karting in the region for the fifth year in a row. Our team members are a key part of our success, as they keep the focus on people first, always being safe, remembering that it's fun and our team members are committed to excellence. Our eight go-kart tracks offer racing thrills for all ages and skill levels. There is plenty of fun family and thrill rides and 36 holes of mini golf. We offer an unlimited ride wristband that allows our guests to exit and reenter the park all day. They can enjoy the SpeedDome Arcade and our virtual reality experience to make it a perfect day. We are The Best Deal in the Smokies, with the best team focused on creating magical moments that become treasured memories! Join us and work hard, learn skills, have fun and make treasured memories.