Creative Strategist

5 years agency work experience in strategy & creative strategy

Position Summary:

The Creative Strategist is primarily responsible for supporting the Director of Creative Strategy. Creative Strategist may: develop strategic and creative frameworks that guide marketing strategies and campaign execution, develop creative briefs for marketing assets or influencers, perform research on audience insights/cultural trends/platform changes, creative writing, and presentation of ideas and pitches. It is expected that the Creative Strategist will work autonomously and manage their time while working independently and collaboratively in a fast-paced environment.

Essential Position Responsibilities:

• Creative Strategy & Concept Development:

  • With oversight from the Director of Creative Strategy:

    • Develop strategic and creative frameworks that align with brand goals, audience insights, and business objectives.

    • Lead the development of creative briefs that transform marketing strategies into relatable, elevated, and actionable creative outputs.

    • Conduct audience research, competitive analysis, cultural trend forecasting to inform brand storytelling.

    • Collaborate with creative leaders in the articulation and presentation of innovative ideas through persuasive narratives, visual storytelling, and proof of concept.

    • Facilitate workshops and brainstorms to foster collaboration and unlock original thinking.

    • Present strategic concepts and storytelling recommendations to internal teams and clients.

• Campaign & Content Development:

  • With oversight from the Director of Creative Strategy:

    • Manage the briefing, development and execution of content strategies that attract, engage, and activate target audiences across all marketing channels.

    • Provide creative direction and storytelling strategy for campaign messaging and content.

    • Ensure creative work Creative Strategy is responsible for is rooted in strategic insight and tailored to the nuances of each platform and audience segment.

    • Provide guidance on content calendars and creative storytelling approaches for high quality content.

    • Work closely with creative teams to ensure campaign creative execution aligns with strategic vision.

• Insights & Innovation:

  • Utilize social listening tools, audience segmentation, and cultural analysis to inform creative recommendations.

  • Conduct competitive research to identify whitespace opportunities for brands.

  • Translate data and insights into actionable strategies that drive engagement and brand growth.

  • Share insights and innovations with the broader company to increase efficiencies and quality of work cross-teams.

• Project Management:

  • Manage Wrike on a daily basis to ensure tasks are updated and due dates are adjusted if needed to ensure projects are completed on time.

  • Collaborate with and delegate work to Strategy Teams (AAE/AC/Interns) as well as Creative Team (videographers/graphic designers/photographers) as needed to complete the deliverables for the client.

  • Manage strategy and creative team Wrike tasks for Creative Strategy projects to ensure client creative needs are met successfully and within the deadline.

• Internal Team Management:

  • Facilitate at least weekly team meetings with the Director of Creative Strategy to ensure projects are being completed on time and any concerns are surfaced and follow ups are assigned/delegated for resolution.

  • Create and share the agenda and take notes for internal team meetings led by Creative Strategy department

    • Communicate project needs, upcoming projects, and new priorities based on current clients and workload

    • Review project needs and delegation

• Performance & Optimization:

  • Analyze campaign performance data and consumer engagement metrics to refine creative strategies.

  • Work with Strategy Teams to optimize content for different platforms.

  • Stay ahead of industry trends, emerging platforms, and shifting consumer behaviors to keep brands relevant.

• Visibility on Estimates & Contracts:

  • Assist Director of Creative Strategy with ideating proposals and estimates for future projects based on client goals and team availability.

  • Assist Director of Creative Strategy with finalizing and executing client contracts.

• Other job duties as assigned