Director, Marketing

About MADabolic

MADabolic is the industry’s first and only strength-driven interval training franchise. We deliver a distinctive, science-backed training program designed for longevity and performance — not burnout. As our brand continues to expand nationally, we’re seeking a passionate, strategic, and hands-on Director of Marketing to lead all aspects of our marketing strategy and execution.

Position Overview

The Director of Marketing will be responsible for building and executing the marketing vision for MADabolic at both the corporate and franchise levels. This role will focus on elevating brand awareness, generating qualified leads for both membership growth and franchise development, and ensuring consistent, compelling brand storytelling across all platforms.

This position requires a blend of creativity, analytical ability, and leadership. The ideal candidate has a deep understanding of digital and social media marketing, campaign development, and brand positioning — particularly in the fitness, wellness, or franchise sectors.

Key Responsibilities

• Develop and execute an integrated marketing strategy that supports both corporate and franchise goals.
• Lead digital marketing initiatives including paid social, search, email, and retargeting campaigns to drive membership and franchise leads.
• Oversee social media presence and content strategy to ensure brand consistency and engagement.
• Collaborate with internal teams and franchise owners to create local marketing playbooks and assets.
• Analyze campaign performance, report on KPIs, and optimize marketing spend for best ROI.
• Manage relationships with external agencies and vendors as needed.
• Develop and maintain brand standards across all digital and print materials.
• Identify and leverage PR, influencer, and partnership opportunities to enhance brand visibility.
• Support corporate communications, including events, promotions, and product launches.

Qualifications

• Bachelor’s degree in Marketing or Communications is a plus, but not a requirement,
• Minimum 5 years of progressive experience in marketing, preferably in fitness, health, or franchise industries.
• Proven experience building and executing multi-channel marketing campaigns.
• Deep understanding of digital marketing platforms including Meta Ads Manager, Google Ads, and CRM/email automation tools.
• Strong storytelling and copywriting skills; able to bring brand voice to life.
• Data-driven mindset with the ability to interpret analytics and make strategic recommendations.
• Exceptional communication, organization, and project management skills.
• Passion for health, fitness, and high-performance living a strong plus.

Why Join MADabolic

• Play a key leadership role in one of the fastest-growing boutique fitness brands in the U.S.
• Collaborative, high-performance team culture.
• Competitive salary, benefits, and opportunities for growth.
• The chance to shape how the MADabolic brand is experienced nationwide.

Job Type: Full-time

Pay: $80,000.00 - $100,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Work Location: Hybrid remote in Charlotte, NC 28209